About the Role

Sorta Famous is a fast-moving PR and marketing agency, and our Founder is looking for a right hand who can bring structure, reliability and follow-through to both her professional and personal day-to-day.

You'll work directly with the Founder, keep priorities organised, ensure teams follow through and step in to keep things moving when she's unavailable. No two days will look the same, so this role is ideal for someone who enjoys variety, thinks quickly, takes ownership and can remain composed when multiple things need attention at once.

We're looking for someone who doesn't just identify a problem — she figures out what needs to happen next.

What You'll Do

Founder's Office

- Own and manage the Founder's calendar, meetings, reminders, appointments and travel.
- Prioritise competing requests and protect the Founder's time.
- Track approvals, decisions, commitments and action items and close loops without requiring repeated reminders.
- Draft emails, follow-ups, meeting notes and routine communication.
- Maintain trackers for important Founder-level priorities and ensure nothing falls through the cracks.
- Anticipate requirements and flag potential problems before they become urgent.

Teams & Operations

- Coordinate across teams to ensure timelines, deliverables and Founder-level priorities remain on track.
- Help set up and track KRAs and KPIs and coordinate regular check-ins.
- Follow up with team members on commitments and flag delays early.
- Hold people accountable in a professional but firm manner.
- Coordinate with clients, vendors, consultants and external partners on behalf of the Founder when required.
- Help bring greater structure and efficiency to internal processes.
- Ensure instructions given by the Founder are communicated clearly, tracked and followed through.

When the Founder Is Unavailable

- Act as a dependable point of coordination for teams and relevant external stakeholders.




- Keep work moving and handle routine decisions within agreed boundaries.
- Understand what can be resolved independently and what genuinely requires escalation.
- Protect the Founder from unnecessary interruptions while ensuring genuinely urgent matters reach her.
- Provide concise updates so she can quickly understand what happened, what was resolved and what still requires her attention.

Personal Assistance

- Manage the Founder's personal staff and ensure day-to-day personal requirements are coordinated smoothly.
- Manage personal appointments, reservations, bookings and reminders.
- Assist with travel planning, itineraries and personal commitments.
- Coordinate deliveries, purchases, errands and other personal requirements when needed.
- Help manage personal schedules alongside professional commitments.
- Handle sensitive personal information and situations with complete confidentiality.
- Step in and find solutions when unexpected personal or logistical situations arise.

You'll Fit Right In If You

- Are exceptionally organised and naturally build systems, trackers and reminders.
- Stay calm when plans change at the last minute or several things go wrong simultaneously.
- Are resourceful — if Plan A doesn't work, you start figuring out Plan B.
- Can hold people accountable without needing the Founder to intervene every time.
- Have strong judgment and know when to act independently and when to escalate.
- Are comfortable working closely with a Founder in a high-trust workplace.
- Understand, or can quickly learn, how PR and marketing agencies operate.




- Are comfortable handling both professional and personal responsibilities.
- Handle confidential information with complete discretion.
- Don't need to be reminded repeatedly about something you've taken ownership of.
- Are happy to jump in wherever you're needed rather than saying, "That's not my job."

Requirements

- 2–5 years of experience as an Executive Assistant, Personal Assistant, in a Founder's Office, or in a high-ownership operations/project coordination role.
- Previous experience supporting a Founder, entrepreneur or senior leader is strongly preferred.
- Experience managing team timelines, trackers, KRAs or KPIs is a strong plus.
- Experience within a PR, marketing, media, communications or agency environment is preferred.
- Excellent written and spoken English.
- Strong proficiency with MS Office/Excel, Google Workspace and project-management/productivity tools.
- Strong follow-up, coordination and problem-solving abilities.
- Able to work on-site in Mumbai.
- Able to join immediately or within 15 days.
- Comfortable handling occasional urgent matters outside regular working hours when required.

What Success Looks Like The Founder doesn't have to remember everything herself, chase people for updates or repeatedly check whether something has been done. Her days are organised. Her priorities are protected. Teams know what needs to happen. Personal and professional commitments don't fall through the cracks. When something unexpected happens, you help solve it rather than simply passing the problem back to her.

Over time, you understand the Founder's working style, priorities and expectations well enough to anticipate what she needs and become someone she can genuinely rely on to keep things moving.

- In short: your job is to make the Founder's life more organised, predictable and manageable — even when the day itself isn't.

📌 Executive Assistant (Mumbai)
🏢 Sorta Famous
📍 Mumbai