Company Description SynthWeb is a digital solutions company focused on helping clients turn ambitious ideas into impactful online experiences. The team combines innovation, integrity, and a commitment to excellence to design products that meet current needs and anticipate future technological trends. SynthWeb emphasizes collaboration, cutting-edge tools, and strong user-centered design to deliver engaging and reliable solutions.

The company is dedicated to creativity and customer satisfaction, aiming to reshape the digital space one project at a time.

Joining

SynthWeb means contributing to work where client vision, measurable results, and long-term success are central.

Role Description The Email Marketing Specialist is a full-time, hybrid role based in Guwahati, with flexibility for partial work from home. This role is responsible for planning, building, and executing email campaigns that support lead generation, customer engagement, and retention. Day-to-day tasks include segmenting email lists, creating and testing email templates and copy, managing marketing automation workflows, and monitoring campaign performance through analytics.

The specialist will collaborate with marketing and design teams to align email content with broader campaigns and brand guidelines.



Additional responsibilities include ensuring compliance with email best practices and regulations, optimizing deliverability, and continuously improving campaign effectiveness through data-driven insights.

Qualifications

- Strong proficiency in Email Marketing Software and tools, with experience managing campaigns end to end.
- Skills in Marketing Automation and Lead Generation to design workflows that nurture prospects and support conversion goals.
- Ability to apply Marketing Analytics to track performance metrics, interpret data, and optimize campaigns.
- Clear and qualified Communication skills for collaborating with cross-functional teams and crafting effective email content.
- Experience in digital marketing or a related field; prior work in B2B or SaaS environments is an advantage.
- Understanding of email deliverability, list hygiene, A/B testing, and compliance with email regulations (e.g., CAN-SPAM, GDPR where applicable).
- Comfort working in a hybrid setup, with strong time management and self-organization skills.
- Bachelor’s degree in Marketing, Communications, Business, or a related discipline, or equivalent practical experience.

📌 Email Marketing Specialist (Guwahati)
🏢 SYNTHWEB
📍 Guwahati