Job Title: Email Marketing Specialist

Company: ShepHertz

Experience: 5-7 Years

Location: Gurugram (Onsite)

Employment Type: Full-Time

About the RoleWe are looking for a results-driven Email Marketing Specialist to plan, execute, and optimize email marketing campaigns that drive lead generation, engagement, customer nurturing, and business growth. The ideal candidate should have hands-on experience with email campaign management, marketing automation, segmentation, analytics, and content optimization.

Key Responsibilities

- Plan and execute targeted B2B email marketing campaigns for lead generation, engagement, and nurturing.
- Create and manage email campaigns, newsletters, promotional emails, and automated drip/nurture campaigns.
- Build and maintain segmented email lists based on industry, geography, customer profile, engagement, and other relevant criteria.
- Develop compelling email content, subject lines, CTAs, and campaign messaging in collaboration with the content and sales teams.
- Manage email marketing platforms and marketing automation workflows.
- Conduct A/B testing of subject lines, content, CTAs, layouts, and sending times to improve campaign performance.
- Monitor key metrics including open rate, CTR, conversion rate, bounce rate, unsubscribe rate, and lead generation.
- Analyze campaign performance and provide actionable insights and recommendations.
- Maintain email databases and ensure data accuracy, hygiene, and deliverability.
- Collaborate with the Sales and Business Development teams to support lead nurturing and conversion.
- Ensure campaigns follow applicable email marketing, privacy, and deliverability best practices.
- Continuously research email marketing trends, tools,



and best practices to improve campaign effectiveness.

Required Skills
- 5-7 years of hands-on experience in Email Marketing / Digital Marketing / Marketing Automation.
- Strong understanding of B2B email marketing and lead nurturing.
- Experience with email marketing platforms such as HubSpot, Mailchimp, Brevo, Klaviyo, Salesforce Marketing Cloud, or similar tools.
- Valuable knowledge of email automation, segmentation, personalization, and drip campaigns.
- Strong copywriting and communication skills.
- Experience with A/B testing and campaign analytics.
- Good understanding of email deliverability, list hygiene, and spam-prevention practices.
- Proficiency in Excel/Google Sheets and ability to analyze marketing data.
- Ability to work closely with sales, content, and business development teams.

Good to Have
- Experience in IT Services, SaaS, Technology, or Staffing/Staff Augmentation.
- Experience with LinkedIn lead generation and CRM systems.
- Knowledge of SEO, content marketing, and digital lead-generation campaigns.
- Familiarity with Google Analytics/GA4, HubSpot CRM, Salesforce, or similar CRM platforms.
- Basic understanding of HTML/CSS for email templates.

Key Performance Indicators (KPIs)
- Email open and click-through rates
- Qualified leads generated through email campaigns
- Lead-to-opportunity conversion
- Email deliverability and bounce rates
- Campaign engagement and response rates
- Database growth and quality
- ROI and pipeline contribution from email marketing

Ideal Candidate ProfileThe ideal candidate is creative, analytical, and execution-focused, with a strong understanding of B2B marketing. They should be comfortable managing campaigns end-to-end—from audience segmentation and content creation to execution, analysis, and optimization.

📌 Email Marketing Specialist (Gurugram)
🏢 ShepHertz Technologies
📍 Gurugram