Company: RS Components & Controls (I) Ltd.

Location: Noida, Head Office

Department: Marketing

Reports To: Manager- Marketing

About RS Components

RS Components is a global distributor of industrial products, electronic components, automation solutions, and maintenance supplies, serving customers across multiple industries with innovative solutions and exceptional service.

Position Summary

We are looking for a creative and data-driven Email Marketing Specialist to support our B2B E-commerce business at RS India. The role will focus on planning, executing, and optimizing email campaigns that drive customer engagement, nurture B2B leads, support account-based marketing, and contribute to online revenue growth. The ideal candidate should have a robust understanding of email automation, B2B customer journeys, and experience working with enterprise email marketing platforms.

Key Responsibilities

- Plan, design, and execute B2B email marketing campaigns including promotional, transactional, lifecycle, and lead-nurturing emails for E-commerce customers
- Develop targeted email communications for new leads, existing customers, key accounts, and dormant customers
- Create compelling email copy, subject lines, and CTAs aligned with RS brand guidelines and business objectives
- Manage email databases, segmentation based on industry, customer type, buying behaviour, and lifecycle stage
- Set up, manage, and optimize automated email journeys such as onboarding, re-engagement,



cross-sell, and upsell campaigns
- Track and analyse campaign performance including open rates, CTR, conversions, revenue contribution, and funnel movement
- Conduct A/B testing on subject lines, content, timing, and templates to improve engagement and conversions
- Collaborate with E-commerce, sales, category, and design teams to align campaigns with product launches and business priorities
- Maintain email templates, layouts, and ensure consistent brand messaging

Required Skills & Qualifications

- Bachelors degree in Marketing, Communications, or a related field
- Proven experience as an Email Marketing Specialist in a B2B or E-commerce environment
- Hands-on experience with email marketing platforms such as Netcore, Salesforce, Zoho, Journey Builder, or similar tools
- Understanding of B2B customer journeys, lead nurturing, and account-based communication
- Basic to intermediate knowledge of HTML/CSS for email template editing
- Strong analytical skills with experience tracking email performance and revenue-driven metrics

Preferred Skills (Nice to Have)

- Experience in B2B E-commerce, industrial products, or technical product marketing
- Knowledge of customer lifecycle management and journey mapping
- Experience with landing pages, forms, and basic marketing automation workflows
- Exposure to integration between email platforms, CRM, and E-commerce systems

📌 Email Marketing (Noida)
🏢 RS Components u0026 Controls
📍 Noida