We are looking for a proactive Email Marketing Executive to plan, execute, and optimize email campaigns for our SUV/automotive product line. The ideal candidate has hands-on experience running email marketing campaigns within the automotive industry and understands how to engage prospective and existing customers through targeted, data-driven communication.
Key Responsibilities:
- Plan, create, and execute email marketing campaigns using our internal CRM system.
- Create engaging email content, subject lines, and CTAs.
- Manage email lists, segmentation, and campaign scheduling.
- Set up email automation and follow-up campaigns.
- Monitor open rates, click-through rates, conversions, and deliverability.
- Conduct A/B testing to improve campaign performance.
- Maintain and optimize email templates.
- Analyze campaign performance and prepare reports.
- Support lead nurturing and promotional email campaigns.
- Assist with basic SEO activities such as keyword research and on-page optimization.
Requirements:
- 6– 2 years of hands-on experience in Email Marketing.
- Practical understanding of email marketing platforms and CRM-based campaign management.
- Willingness and ability to quickly learn and use our internal CRM system.
- Strong writing and communication skills.
- Basic understanding of SEO and Google Analytics/Search Console.
- Good analytical skills and attention to detail.
Valuable to Have
- Experience with marketing automation tools
- Basic HTML/CSS knowledge for email template customization
- Understanding of the automotive buyer's journey