About The Sleep Company The Sleep Company is one of India's fastest-growing D2C sleep and wellness brands, known for its patented SmartGRID technology. We are building a category-defining consumer brand and are looking for a performance marketing specialist to drive efficient, scalable growth across key digital advertising channels.

Role Summary

We are looking for a hands-on Performance Marketing Manager to own and scale paid acquisition across

Amazon Ads, Google Ads, and Meta Ads, with a strong emphasis on Amazon Advertising given our marketplace scale. The ideal candidate is a data-driven marketer who can plan, execute, and optimize campaigns to hit efficiency and growth targets across both marketplace and D2C channels.

Key Responsibilities

- Own end-to-end planning, execution, and optimisation of Amazon Advertising (Sponsored Products,

Sponsored Brands, Sponsored Display, DSP) to drive sales and improve ACOS/TACOS.
- Plan and manage performance campaigns on Google Ads (Search, Shopping, PMax, YouTube) and

Meta Ads (Facebook/Instagram)



to support D2C growth.
- Monitor daily campaign performance across platforms; take ownership of key metrics such as ROAS,

CAC, CTR, conversion rate, and ACOS.
- Manage and optimise the overall performance marketing spend across channels to maximise return on ad spend.
- Conduct keyword research, bid management, and catalog/listing optimisation in coordination with the marketplace and creative teams.
- Run structured A/B tests on creatives, audiences, bidding strategies, and landing pages.
- Build and present regular performance reports and dashboards with actionable insights to leadership.
- Stay current with platform updates (especially Amazon Ads), auction dynamics, and industry best practices; proactively recommend recent opportunities.
- Collaborate closely with creative, category, and marketplace teams to align campaigns with business priorities and seasonal/sale calendars.

📌 Ecommerce - Performance Marketing (Mumbai)
🏢 The Sleep
📍 Mumbai