E-Commerce Manager

Location: Sohna Plant, Haryana

Function: E-Commerce / Digital Business

Company: OK Play

About the Role

We are looking for an E-Commerce Manager to take ownership of and scale the online business for OK Play across our D2C website and leading marketplaces such as Amazon, Flipkart and other relevant platforms.

This is a hands-on business role for someone who understands the complete e-commerce ecosystem — from strategy, online sales and marketplace management to digital marketing, performance marketing, content and business analytics.

The person will be responsible for developing the e-commerce growth strategy and driving its execution, with the objective of significantly expanding OK Play's online presence, revenue and customer base.

This role is based at our Sohna Plant and requires regular presence at the plant.

Key ResponsibilitiesE-Commerce Business & Growth

- Develop and execute the overall e-commerce strategy for OK Play across the D2C website and marketplaces.
- Own online revenue, growth and business performance across channels.
- Identify opportunities to expand the product portfolio and improve online assortment, pricing and visibility.
- Develop channel-wise growth plans and ensure timely execution.
- Track key business metrics including sales, conversion, traffic, average order value, ROAS, margins, customer acquisition and repeat purchases.
- Work towards building e-commerce into a significant growth channel for the business.

Marketplace Management
- Manage and grow OK Play's presence across Amazon, Flipkart and other relevant marketplaces.
- Drive product listings, catalogue quality, pricing, promotions, visibility and marketplace performance.
- Develop strategies for improving search rankings, product discoverability and conversion.
- Monitor competitor activity, pricing, promotions, assortment and market trends.
- Coordinate with internal operations teams to ensure inventory availability and timely order fulfilment.

D2C Website
- Own the growth and performance of the OK Play D2C website.
- Identify opportunities to improve website traffic, conversion rate, customer experience and repeat purchases.




- Work closely with relevant teams to improve product pages, merchandising, offers and customer journeys.
- Use analytics and customer insights to continuously optimize the website.

Digital & Performance Marketing
- Develop and execute digital marketing and performance marketing strategies to drive traffic, customer acquisition and sales.
- Manage and optimize campaigns across relevant digital platforms.
- Work with internal/external marketing partners to ensure efficient utilization of marketing budgets.
- Track campaign performance and continuously optimize towards business and revenue objectives.
- Develop strategies for customer acquisition, remarketing, retention and repeat purchases.

Content & Creative
- Identify content requirements for marketplaces, D2C and digital campaigns.
- Work with the available design and creative support team to develop product images, creatives, banners, videos, enhanced content and other digital assets.
- Ensure that product communication and content are aligned with the brand and optimized for online conversion.

Business Analytics & Planning
- Build regular dashboards and reports covering sales, marketing and channel performance.
- Analyze data to identify growth opportunities, gaps and areas for improvement.
- Prepare monthly/quarterly e-commerce plans and track execution against targets.
- Use data and consumer insights to make informed decisions on pricing, promotions, products and marketing investments.

Cross-Functional Coordination
- Work closely with Operations, Supply Chain, Product, Marketing, Finance and Creative teams to ensure smooth execution.
- Coordinate with marketplace partners, agencies and other external vendors as required.
- Ensure alignment between business strategy and day-to-day execution.





What We Are Looking For
- 5–8 years of relevant experience in E-Commerce / Online Business, preferably with experience in consumer products, toys, kids' products, FMCG, retail or similar categories.
- Strong hands-on experience managing Amazon, Flipkart and other marketplaces.
- Proven experience in managing the complete online sales cycle, from product listing and marketing to conversion, order fulfilment and customer experience.
- Good understanding of D2C business and e-commerce websites.
- Strong knowledge of performance marketing and digital marketing.
- Ability to understand and work with data, analytics and business KPIs.
- Strong understanding of online merchandising, pricing, promotions, catalogue management and marketplace optimization.
- Ability to develop a strategy and, importantly, drive execution on the ground.
- Robust commercial understanding with a focus on revenue, profitability and sustainable growth.
- Excellent coordination and communication skills.

What Success Looks Like The person in this role will be expected to:
- Build a clear and actionable e-commerce growth strategy for OK Play.
- Grow online sales across D2C and marketplaces.
- Improve brand visibility and discoverability online.
- Build scalable performance marketing and customer acquisition engines.
- Improve conversion and overall online customer experience.
- Establish strong processes, reporting and performance tracking for the e-commerce business.
- Identify new opportunities and continuously expand the online business.

Why Join OK Play? This is an opportunity to build and scale the e-commerce business of an established Indian brand and play a key role in shaping its digital growth journey.

The role offers significant ownership across strategy, sales, marketplaces, D2C, digital marketing and execution, with the prospect to directly influence the growth of the business.

Location: Sohna Plant, Haryana

If you are a hands-on e-commerce professional who enjoys building businesses, driving numbers and turning strategy into execution, we would like to hear from you.

📌 Ecommerce Manager (Sohna)
🏢 Ok Play India
📍 Sohna