About the Role

We are looking for a results-driven E-Commerce Meta & Google Ads Expert to join our growing team. The ideal candidate should have strong hands-on experience in planning, managing, and scaling performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads for e-commerce brands.

You will be responsible for driving sales, ROAS, customer acquisition, and revenue growth through strategic paid marketing campaigns.

Key Responsibilities

- Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns for e-commerce brands
- Manage campaigns across:
- Meta Ads (Conversions, Catalog, Retargeting, Dynamic Ads)
- Google Search Ads
- Google Shopping Ads
- Performance Max Campaigns
- Display & YouTube Ads
- Drive online sales, lead generation, and revenue growth through paid media
- Scale campaigns while maintaining profitable ROAS and lowering CAC/CPA
- Conduct audience research, competitor analysis, and keyword planning
- Create and optimize retargeting funnels for abandoned carts and repeat purchases
- Collaborate with creative teams on:
- Ad creatives
- UGC ads
- Video performance ads
- Landing page optimization
- Monitor and analyze campaign performance metrics:
- ROAS
- CPA/CAC
- CTR
- CPC
- Conversion Rate
- AOV
- Implement A/B testing for creatives, audiences,



and ad copies
- Generate weekly and monthly performance reports with actionable insights
- Stay updated with the latest Meta & Google Ads trends, algorithm updates, and best practices

Requirements ✔ 4 –5 years of hands-on experience in Meta & Google Ads for e-commerce/D2C brands

✔ Proven track record of managing and scaling performance campaigns

✔ Strong understanding of:

- Meta Pixel
- Conversion API (CAPI)
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Conversion tracking & attribution

✔ Experience with Shopify, WooCommerce, Amazon Ads, or e-commerce platforms preferred ✔ Strong analytical and performance-driven mindset

✔ Ability to manage multiple accounts and ad budgets effectively

Preferred Skills

➕ Experience with Amazon Ads

➕ Knowledge of landing page CRO (Conversion Rate Optimization)

➕ Experience in healthcare, wellness, fashion, beauty, or lifestyle e-commerce brands

➕ Understanding of creative testing and UGC ad formats

What We’re Looking For

- Data-driven & growth-focused mindset
- Robust problem-solving ability
- Ownership & accountability
- Ability to work in a fast-paced environment
- Passion for scaling e-commerce brands

📌 E Commerce Meta & Google Ads Expert (Gurugram)
🏢 The Digital Mates
📍 Gurugram