Head of Ecommerce & D2C Growth

Location: On site

Working Days: Monday to Saturday

Working Hours: 10:00 AM to 7:00 PM

Experience: 5 to 10 years

Role Overview

Tiny Girl is looking for a commercially sharp and highly driven Head of Ecommerce & D2C Growth to lead and scale our complete online business.

The role will own ecommerce revenue, profitability and P&L; across marketplaces and our Shopify D2C channel, with responsibility for driving the business towards an annual revenue ambition growth of 10-15% YOY.

Key Responsibilities

- Own ecommerce revenue, margins, profitability, budgets, forecasting and channel level P&L;
- Lead growth across Myntra, Nykaa Fashion, FirstCry, Amazon, Flipkart, AJIO, Tata CLiQ and other relevant marketplaces
- Develop strategies across assortment, pricing, promotions, advertising, visibility, inventory and customer acquisition
- Build strong relationships with marketplace category and account teams and negotiate commercial and promotional opportunities
- Own and scale the Shopify D2C business across acquisition, conversion, AOV, repeat purchase, retention and CLV
- Work closely with performance marketing teams to improve CAC, ROAS, landing pages, merchandising and customer journeys
- Build CRM, WhatsApp, email, remarketing, loyalty and customer segmentation programs
- Own ecommerce operations including inventory, orders, fulfilment, dispatch, logistics, returns, settlements and reconciliation
- Improve fulfilment rates, return rates, RTO, cancellations, inventory accuracy and marketplace SLA performance
- Identify hero products,



growth categories and high potential SKUs and scale them profitably
- Build dashboards and track key metrics including revenue, gross margin, contribution margin, CAC, ROAS, conversion, AOV, CLV, returns and inventory productivity
- Lead and develop the ecommerce team while working closely with marketing, merchandising, design, production, supply chain, finance, warehouse and customer service teams

Candidate Profile
- 5 to 10 years of experience in ecommerce, digital commerce or D2C businesses
- Proven experience owning and scaling an ecommerce business with direct revenue and P&L; responsibility
- Strong hands on experience with Myntra, Nykaa Fashion and FirstCry
- Experience with Amazon, Flipkart, AJIO or other major marketplaces is preferred
- Strong working knowledge of Shopify and D2C ecommerce
- Deep understanding of marketplace portals, catalogue management, advertising, commercial structures and operations
- Strong knowledge of performance marketing, customer acquisition, conversion and retention
- Strong analytical, commercial and team leadership skills

Who Will Succeed in This Role

We are looking for someone entrepreneurial, ambitious, analytical and execution focused. You should enjoy owning numbers, solving problems quickly and operating in a fast paced, target driven workplace.

This is a high ownership role for someone who wants to build and scale a meaningful ecommerce business, not simply manage marketplace accounts.

Pay: ₹10,000.00 - ₹60,000.00 per month

Experience

- E-Commerce: 5 years (Required)

Work Location: In person

📌 E-Commerce Head (Prabhadevi)
🏢 Tiny Girl Clothing
📍 Prabhadevi