- To achieve / exceed the agreed sales targets for the zone by ensuring sales of proper product mix
- To ensure proper implementation of sales and marketing strategies by each BM.
- To analyze the market trend & give the correct sales forecast
- Explore current business opportunities
- Attract and ensure retention and development of team
- Ensure receivables are within norms
- Control of Expiry with in norms
- Training the team & Guide BM in handling customer complaints
- Ensuring all the activities as per COC & HR norms
Main Accountabilities
- Achieve budgeted sales of Parenteral Nutrition Indian domestic markets in the designated area
- Ensure excellent customer relations with both hospitals and doctors.
- Attract and ensure the retention and development of the team
- Ensure excellent customer relations with hospitals and doctors, developing a base of loyal, high-value customers.
- Ensure proper implementation of marketing strategies and campaigns in the field.
- Develop and execute sales force strategies and build a strong, capable, motivated team of the right composition.
- Ensure achievement of the desired market share and leadership.
- Monitor competitor moves and initiate proactive/counter strategies.
- Achieve/exceed product mix sales & selling prices as per budget.
- Develop rapport with the core customers to ensure they become loyal high-value customers
- Business potential analysis & KOL management.
- Coach and counsel the team members to achieve set objectives.
- Identify talent and ensure their retention by developing, managing, rewarding performance, promoting FK core values, and ensuring harmonious industrial relations.
Experience and Qualifications
- B Sc. / B. Pharma / Science Graduate, M.B.A (MKTG.) as additional advantage.
- Minimum 10 to 15 years of experience with at least 5 years in team handling
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