Company: Leading Indian OTT Player

Location: Noida, Uttar Pradesh

Employment Type: Full-Time

Reports To: CEO

Position Summary Our Client is looking for a Director – Brand Marketing to lead brand strategy, positioning, creative direction, voice, and long-term brand equity.

The role will shape the brand across digital, in-app, social, content, campaigns, PR, and customer touchpoints , ensuring strong national scale while maintaining cultural relevance and authenticity.

Key Responsibilities

- Own brand strategy, positioning, narrative, tone of voice, and brand architecture.
- Lead creative direction across visual identity, motion, audio, copy, and brand guidelines.
- Own brand experience across digital, in-app, onboarding, campaigns, and key customer touchpoints.
- Lead social, PR, earned media, and cultural storytelling.
- Develop and lead integrated brand campaigns across Paid, Owned, and Earned channels.
- Set creative standards and governance across internal teams and agencies.
- Partner with Growth while maintaining clear ownership of brand identity and equity.
- Use AI and automation for creative production, localization, personalization, and social listening while protecting brand authenticity.
- Build and lead a lean, high-performing brand and creative team.

Key Performance Indicators

- Brand awareness, consideration, and affinity.
- Branded search and organic/direct demand.
- Creative and brand consistency.




- Earned media quality and cultural relevance.
- Brand contribution to major launches.
- Long-term brand equity.

Requirements

- 10+ years in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership.
- Proven experience building or scaling consumer-facing brands.
- Experience in OTT, media, entertainment, consumer tech, internet, or culture-led businesses preferred.
- Strong expertise in brand positioning, creative strategy, storytelling, and brand guidelines.
- Experience across social, PR, earned media, and integrated campaigns.
- Strong creative governance and agency management experience.
- Ability to partner with Growth/Performance teams without owning CAC or ROAS.
- Fluent Hindi is required.
- Hands-on experience with generative AI and AI-enabled creative workflows.
- Understanding of Indian regional cultures and consumer markets preferred.
- Regional language knowledge such as Haryanvi, Rajasthani, or Bhojpuri is a plus.

Ideal Candidate A strategic, culturally aware, and hands-on brand leader who combines strong creative judgment with business thinking, storytelling, and execution. Comfortable working in a lean, high-growth setting with high ownership. Skills: digital & consumer marketing,brand strategy & positioning,integrated marketing,brand management,creative strategy,brand marketing

📌 Director – Brand Marketing (Noida)
🏢 Zealant Consulting Group
📍 Noida