WE ARE HIRING | DIGITAL MARKETING & SOCIAL MEDIA SPECIALIST

Company: Strings Marketing Pvt. Ltd. Mirada

Location: Noida

Employment Type: Full-time

Experience: 2–4 Years

ABOUT THE ROLE

Mirada is looking for a performance-driven and data-oriented Digital Marketing & Social Media Specialist who can manage paid media, digital growth and social media activities while maintaining a strong and consistent brand presence.

KEY RESPONSIBILITIES

- Manage end-to-end paid media campaigns across Meta and Google Ads, including budget planning, ROAS/CAC optimisation and A/B testing
- Set up and manage Meta and Google Ads campaigns across awareness, consideration and conversion objectives
- Manage digital growth channels including SEO, CRO, email and WhatsApp marketing
- Coordinate with E-commerce and Sales teams for promotional campaigns, festive sales and marketplace events
- Prepare and manage weekly/monthly performance dashboards covering ROAS, CAC, CPA, conversion rate and LTV
- Use GA4, Meta Business Suite and Looker Studio for performance tracking and analysis
- Analyse competitor activity across paid media, SEO and social media and provide data-backed recommendations
- Plan, create and publish monthly social media content calendars
- Manage community engagement including comments,



DMs and mentions
- Write captions, ad copy, product descriptions, emailers and short-form video scripts for Reels and YouTube Shorts
- Identify and coordinate with influencers and manage UGC for organic and paid campaigns

• Coordinate with designers, videographers and tech teams to ensure high-quality, platform-optimised content

REQUIREMENTS
- 2–4 years of experience in Digital/Performance Marketing with Social Media exposure
- Experience in D2C, Kids, Lifestyle or FMCG brands is preferred
- Hands-on experience with Meta Ads Manager and Google Ads (Search, Shopping & Display)
- Knowledge of GA4, Meta Business Suite and UTM tracking
- Understanding of SEO and CRO fundamentals
- Solid content ideation and copywriting skills
- Experience with Canva, CapCut or similar tools
- Strong written and verbal communication skills
- Analytical, detail-oriented and self-driven
- Ability to work in a fast-paced, campaign-driven environment

• Amazon/Flipkart marketplace advertising experience will be an added advantage

EDUCATION B.Tech / MBA or relevant educational background.

Interested candidates can share their updated CV with relevant details.

📌 Digital & Social Media Executive (Greater Noida)
🏢 Strings Marketing
📍 Greater Noida