About the Role

We are looking for a hands-on Digital & Performance Marketing Manager to manage and grow the digital presence of two distinct brands — Risadh, a premium fashion, home, gifting and lifestyle destination, and Risara Properties, a luxury real estate brand.

The role combines digital strategy, Meta advertising, performance marketing, content creation, AI-led creative development, website management, SEO and analytics.

We are looking for someone who can independently manage the complete digital marketing cycle — from creative concept and content to campaigns, performance analysis and optimisation.

Key Responsibilities

Digital Marketing & Strategy

- Develop and execute digital marketing strategies for Risadh and Risara Properties.
- Plan monthly content and campaign calendars aligned with business objectives.
- Build brand awareness, engagement, website traffic, enquiries and conversions.
- Manage digital communication across both brands while maintaining their distinct positioning.

Performance Marketing & Meta Ads

- Plan, set up, manage and optimise campaigns on Meta – Instagram & Facebook.
- Manage campaigns for awareness, engagement, traffic, lead generation, remarketing and conversions.
- Manage audiences, custom audiences, lookalikes and retargeting campaigns.
- Monitor CPC, CPM, CTR, CPL, ROAS, conversions and other relevant KPIs.
- Test creatives, audiences, messaging and campaign structures to improve performance.
- Prepare regular performance reports and recommend optimisation strategies.

AI & Creative Content

- Create and/or develop digital creatives using AI tools for images, videos, reels and campaigns.
- Develop creative concepts, moodboards, storyboards and campaign directions.
- Adapt content for social media, websites, advertisements and other digital platforms.
- Stay updated with emerging AI tools and digital content trends.

Social Media Management





- Manage the day-to-day digital presence of both brands.
- Plan and coordinate posts, reels, stories and campaigns across Instagram, Facebook and LinkedIn.
- Monitor engagement and audience growth and use insights to improve content.
- Coordinate with photographers, videographers, designers, influencers and external agencies when required.

Website & E-commerce

- Manage and continuously improve both brand websites.
- Coordinate with developers/agencies for website updates, landing pages, integrations and functionality.
- Manage website content, banners, project/product pages and forms.
- Have a working understanding of Shopify and/or other CMS platforms.
- Monitor website traffic, user journeys, enquiries and conversions.
- Support the development and management of the Risadh e-commerce platform.

Analytics & SEO

- Work with Meta Ads Manager, Google Analytics/GA4, Google Search Console and other digital tools.
- Track and report on digital performance, traffic, leads, conversions and ROI.
- Analyse campaign and website performance and convert insights into actionable recommendations.
- Understand SEO fundamentals including keyword research, on-page optimisation and local search.
- Work towards improving organic visibility and website performance.

Requirements
- 4–7 years of relevant experience in digital marketing/performance marketing.
- Strong hands-on experience with Meta Ads Manager.
- Good understanding of performance marketing, digital analytics and the marketing funnel.
- Experience managing websites and coordinating with developers/agencies.




- Shopify experience is preferred.
- Robust understanding of Instagram and digital content.
- Ability to create or direct high-quality creatives using AI tools.
- Good understanding of GA4, Google Search Console and SEO fundamentals.
- Strong analytical, communication and problem-solving skills.
- Ability to manage multiple projects independently.
- Creative, proactive and commercially minded approach.

AI Skills The candidate should be comfortable using AI tools as part of their everyday marketing workflow, including:
- AI image generation and editing
- AI video generation/editing
- Creative ideation and copywriting
- Content creation and repurposing
- Presentation and design tools
- Research and analytics

Candidates who can showcase actual work created or enhanced using AI will be preferred.

What We’re Looking For

Creative + Analytical + Hands-on + Commercially Minded

We are not looking for someone who only manages social media or only runs advertisements.

We need someone who can take end-to-end ownership of digital marketing and comfortably move between:

Creative Concept → Content/AI Creative → Meta Campaign → Website → Analytics → Optimisation

Qualifications A degree/diploma in Marketing, Digital Marketing, Communications, Business or a related field is preferred. However, demonstrable skills and relevant experience will be given strong consideration.

What You Will Work On

RISADH

Fashion | Home | Gifting | Lifestyle | E-commerce

RISARA PROPERTIES

Luxury Real Estate | Project Marketing | Lead Generation | Digital Brand Building

Pay: ₹35,000.00 - ₹45,000.00 per month

Ability to commute/relocate

- Panaji, Goa (Panaji): Reliably commute or planning to relocate before starting work (Preferred)

Experience:
- Digital marketing: 4 years (Required)

Work Location: In person

📌 Digital & Performance Marketing Manager (Panaji)
🏢 Risara Properties
📍 Panaji