Company Description Skills Crafter is a professional readiness and soft skills training platform focused on helping individuals turn their potential into a strong professional presence. Led by founder Swati Singh, an HR Business Partner with 6+ years of corporate experience, the platform bridges the gap between technical qualifications and real-world career performance through practical, HR-informed training.

Skills Crafter offers interview and career preparation, workplace communication coaching, and personal and leadership development programs for students, professionals, and teams. The organization also partners with corporates and startups to deliver tailored workshops on campus-to-corporate onboarding, communication, and emerging leadership. All programs are designed to help people show up prepared, communicate with impact, and unlock tangible growth opportunities.

Role Description The Digital Media Specialist will support Skills Crafter’s online presence by planning, creating, and managing digital content across social media and other digital channels. This part-time remote role includes developing and executing social media campaigns, scheduling posts, and engaging with the online community to build brand awareness and drive audience growth.

The specialist will monitor performance metrics,



use web analytics tools to track campaign outcomes, and optimize content based on data insights. Day-to-day tasks include collaborating with the founder and team to align digital messaging with training offerings, preparing creative assets (graphics, short videos, and copy), and staying informed about digital trends relevant to professional development and HR-focused training.

Qualifications

- Candidates should possess skills in Social Media Marketing and Digital Media for managing platforms and creating engaging content.
- Candidates should possess skills in Digital Marketing and Web Analytics for planning campaigns and analyzing performance data.
- Candidates should possess robust Communication skills for clear, inclusive messaging and effective collaboration.
- Experience with content creation tools (e.g., Canva, video editing software) and basic graphic design is beneficial.
- Familiarity with professional development, HR, or education-focused brands is an advantage.
- Ability to work independently in a remote setting, manage time effectively, and meet deadlines.
- Prior experience in a digital marketing or social media role, and relevant coursework or certification in marketing, communications, or media is preferred.

📌 Digital Media Specialist (Gurugram)
🏢 Skills Crafter
📍 Gurugram