Google Analytics; HTML/CSS/JavaScript; Paid Media Knowledge; Data Visualisation & Dashboarding; Technical SEO; AI Search / LLM Discovery Optimisation
Roles & Responsibilities
- Plan, develop and implement SEO, SEM, YouTube and Generative Engine Optimisation (GEO) strategies.
- Execute Search, YouTube and GEO initiatives for COE, HCP Portals and Affiliates.
- Monitor website SEO and GEO performance, conduct technical audits and recommend optimisation opportunities.
- Perform keyword, entity and search intent research aligned to business and brand objectives.
- Track, analyse and report website analytics, search performance and campaign KPIs through reports and dashboards.
- Act as a power user of SEMrush, Screaming Frog and related search intelligence tools.
- Manage SEM campaign performance and collaborate with internal stakeholders to ensure quality execution.
- Identify performance gaps, provide actionable recommendations and drive continuous optimisation.
- Support SEO, SEM and GEO reporting, insights generation and stakeholder presentations.