Job Title: Digital Marketing & Data Operations Coordinator

Summary The Digital Marketing & Data Operations Coordinator will manage end-to-end paid social media campaign setups across Meta and TikTok for our music industry clients while maintaining recurring audience data pipelines. This role bridges media execution and data management, requiring high attention to detail for campaign taxonomy, data quality control, database ingestion, and cross-team technical troubleshooting.

Key Responsibilities

Paid Media Campaign Setup & Optimization

- Build, launch, and manage paid engagement and video view campaigns on

Meta (Facebook/Instagram) and TikTok Ads platforms.
- Apply strict campaign naming conventions, budget allocations (e.g., lifetime budgets), flight dates (45 day runs), and dayparting parameters.
- Execute audience targeting strategies across platforms, leveraging demographic recommendations, genre parameters, custom interest/behavioral tags, and platform-specific audiences.
- Configure platform-specific ad formats, including Instagram/Facebook Reels and TikTok In-feed Spark Ads using authorized account identities.
- Optimize ad group parameters to meet target performance metrics, such as

Meta ThruPlay views and TikTok 6-second focused views.
- Implement creative assets, primary text, call-to-actions, and destination links.

Data Ingestion & Pipeline Operations




- Extract fan contact data lists (containing PII) from external partner platforms.
- Perform quality control, data cleaning, and spot-checks on exported data files according to established operational guidelines.
- Ingest validated files into Snowflake utilizing internal applications.
- Identify, debug, and resolve file import errors manually, or escalate technical issues to engineering teams for remediation.
- Maintain data pipeline workflows across a roster of 250+ artists,

accommodating continuous monthly catalog growth.

Qualifications & Requirements

- Experience: 12 years in paid social ad operations (Meta Ads Manager,

TikTok Ads Manager) and basic data handling/operations.
- Technical Skills: Proficiency with spreadsheet tools (Excel/Google Sheets) for data cleaning; familiarity with Snowflake or similar database UI tools is a plus.
- Data Hygiene: Solid understanding of Personally Identifiable Information

(PII) handling and data sanitation best practices.
- Detail-Oriented: Exceptional accuracy in managing taxonomy, parameters,

schedules, and bulk data uploads.
- Industry Context: Familiarity with digital music marketing tools (e.g., Linkfire,

Spark Ads, etc.) is preferred.
- Ability to work fixed shift hours aligned with UK Time.

📌 Digital Marketing Strategist- Contractual role (6 months) (Chennai)
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