? We’re Hiring: Digital Marketing Specialist SynapsPro is looking for a creative, analytical, and results-driven Digital Marketing Specialist to join our growing marketing and business-development team.

If you are passionate about digital marketing, content creation, social media, SEO, paid campaigns, analytics, and building strong online brands, this could be the right opportunity for you.

Position: Digital Marketing Specialist Department: Marketing and Business Development

Employment Type: Full time

Work Mode: Remote | Hybrid | On-site

Location: Ranchi, Jharkhand

Experience: 1–3 Years

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field preferred

Eligibility: Freshers with strong projects, internships, certifications, or practical experience are welcome

About the Role As a Digital Marketing Specialist at SynapsPro, you will help plan, execute, and optimize digital marketing initiatives that strengthen our brand, generate qualified leads, engage our target audience, and support business growth. You will work closely with product, sales, design, and business-development teams to create impactful campaigns across relevant digital channels.

Key Responsibilities • Develop and execute digital marketing strategies aligned with business goals

- Plan and manage social media content calendars across relevant platforms
- Create, edit, and publish engaging content for websites, blogs, email campaigns, and social media
- Conduct keyword research and implement on-page and off-page SEO strategies
- Optimize website content, landing pages, and digital assets for search visibility and conversions
- Plan, launch, monitor, and optimize Google Ads and social media advertising campaigns
- Support lead-generation campaigns and improve marketing-qualified lead acquisition
- Track campaign performance using relevant analytics and reporting tools
- Prepare regular performance reports with actionable insights and recommendations
- Monitor website traffic, engagement, conversion rates, rankings, and campaign ROI
- Support brand awareness, online community engagement, and audience growth initiatives
- Assist with email marketing, marketing automation, and customer communication campaigns
- Conduct competitor, market, and audience research
- Collaborate with product, sales, design, and technology teams on marketing initiatives
- Maintain consistency in brand messaging, visual identity, and communication
- Identify new digital channels, trends, tools, and growth opportunities
- Continuously test, analyze, and optimize campaigns, content, and conversion journeys

Required Qualifications and Skills • 1–3 years of experience in digital marketing,



content marketing, social media marketing, SEO, paid advertising, or a related field

- Strong understanding of digital marketing fundamentals and customer journeys
- Working knowledge of SEO, keyword research, content optimization, and website analytics
- Familiarity with Google Ads, social media advertising, and campaign optimization
- Experience creating content for websites, blogs, email, and social media platforms
- Strong written and verbal communication skills
- Ability to analyze campaign data and convert insights into practical actions
- Good understanding of social media platforms and content formats
- Strong organizational skills and attention to detail
- Ability to manage multiple projects and meet deadlines
- Creative thinking combined with a performance-oriented mindset
- Willingness to learn, experiment, and adapt to changing digital trends

Preferred Qualifications • Bachelor’s degree in Marketing, Communications, Business, or a related discipline

- Google Ads, Google Analytics, HubSpot, Meta, or other relevant certifications
- Experience with B2B, SaaS, technology, HR-tech, or workplace solutions
- Familiarity with conversion-rate optimization and landing-page testing
- Experience with email marketing and marketing automation platforms
- Basic knowledge of HTML, CSS, CMS platforms, or website management
- Experience using design or video-editing tools such as Canva, Figma, Adobe Creative Cloud, or similar platforms
- A portfolio of campaigns, content, social media work, SEO projects, paid campaigns, or marketing experiments

Technology and Tools Depending on the role and project requirements, you may work with:

- Google Analytics and Google Search Console
- Google Ads and Google Tag Manager
- Meta Ads Manager and other social advertising platforms
- SEO tools such as Ahrefs, SEMrush, Moz, Ubersuggest, or similar platforms
- Content management systems such as WordPress or Webflow
- Email marketing and automation platforms
- CRM and lead-management tools
- Social media scheduling and management platforms
- Canva, Figma, Adobe Creative Cloud, or similar design tools
- Microsoft Office, Google Workspace, spreadsheets, and reporting dashboards

Key Performance Areas • Growth in website traffic and organic visibility





- Improvement in social media reach, engagement, and audience growth
- Lead generation and lead quality
- Campaign performance and return on advertising spend
- Content quality, consistency, and publishing efficiency
- Landing-page performance and conversion rates
- Email campaign engagement and conversion
- Accuracy and timeliness of marketing reports
- Contribution to brand awareness and business-development goals

What We Value We value creativity, robust communication, analytical thinking, marketing fundamentals, attention to detail, practical campaign experience, ownership, collaboration, and a genuine willingness to learn.

We are looking for someone who can combine creative ideas with data-driven decision-making and take responsibility for delivering measurable outcomes.

What SynapsPro Offers • Opportunity to work with a growing technology and workplace-solutions company

- Exposure to multiple areas of digital marketing and business development
- Hands-on experience with real campaigns, content, analytics, and growth initiatives
- Collaborative and learning-focused work environment
- Flexible work options, depending on role and business requirements
- Opportunities to develop your skills and take ownership of meaningful projects
- A chance to contribute to SynapsPro’s digital presence and brand growth

Who Can Apply • Digital marketing professionals with 1–3 years of relevant experience

- Freshers with strong internships, certifications, academic projects, or personal marketing projects
- Candidates with experience in SEO, social media, content marketing, paid advertising, analytics, or lead generation
- Candidates who can demonstrate their skills through a portfolio, campaign work, social media projects, websites, blogs, or marketing experiments

How to Apply Interested candidates can apply through LinkedIn or share their updated résumé along with relevant portfolio links, campaign work, social media profiles, websites, blogs, or marketing projects.

Please include the following in your application:

- Updated résumé
- Portfolio or examples of relevant work
- Details of internships, projects, or campaigns
- Certifications, if applicable
- Notice period and expected compensation, where relevant

Join SynapsPro and help us build a stronger digital presence for smarter workplaces.

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📌 Digital Marketing Specialist (Ranchi)
🏢 SynapsPro
📍 Ranchi