We are looking for a Digital Marketing Specialist to manage and execute digital marketing activities, improve online visibility, generate leads, and support the company’s overall brand and business objectives.
Key Responsibilities
- Plan and execute digital marketing campaigns across various platforms.
- Manage Google Ads, Meta Ads, LinkedIn Ads and other relevant platforms.
- Handle SEO activities to improve website ranking and organic traffic.
- Manage social media pages and develop engaging content.
- Monitor website traffic, campaign performance, leads and conversions.
- Prepare regular digital marketing reports and performance analysis.
- Coordinate with creative/content teams for posts, banners, videos and campaigns.
- Conduct keyword research, competitor analysis and market research.
- Develop and execute lead-generation campaigns.
- Track campaign ROI and optimize campaigns based on performance.
- Ensure consistent brand communication across digital platforms.
- Stay updated with the latest digital marketing trends, tools and platform updates.
Required Skills
- Strong knowledge of SEO, SEM, Google Ads and Meta Ads.
- Experience with Google Analytics/GA4 and Google Search Console.
- Positive understanding of social media marketing.
- Knowledge of lead generation and conversion optimization.
- Strong analytical and reporting skills.
- Good communication and content coordination skills.
- Ability to manage multiple campaigns and deadlines.
Qualification
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- 2–5 years of relevant experience in digital marketing.
- Experience in NBFC, BFSI or financial services will be an added advantage.