Job Summary

Senior Digital Marketing Manager will be responsible for driving online sales and brand growth across all digital platforms. This role involves managing e-commerce operations, performance marketing, website optimization, and digital campaigns, while leading a small team and coordinating with designers, vendors, and internal teams.

Key Responsibilities

E-commerce & Online Sales

- Manage end-to-end operations of e-commerce platforms (own website, marketplaces if applicable)
- Drive online sales growth through strategic campaigns and promotions
- Oversee product listings, pricing, offers, and inventory coordination
- Improve conversion rates, average order value, and repeat purchases

Digital Marketing Strategy
- Plan and execute digital marketing strategies across Google, Meta, marketplaces, and other platforms
- Manage paid advertising (Google Ads, Meta Ads, marketplace ads) with ROI focus
- Track budgets, performance, and campaign efficiency

Website & Performance Optimization
- Work closely with developers/designers to improve website UX/UI
- Monitor website performance, traffic, and user behavior
- Implement CRO (Conversion Rate Optimization) strategies

Content & Brand Communication
- Oversee content planning for ads, website, email, and social media
- Ensure consistent brand communication across all digital channels




- Coordinate with designers, photographers, and video editors

Analytics & Reporting
- Track KPIs like traffic, sales, ROAS, CAC, conversion rate, and revenue
- Prepare weekly and monthly performance reports for management
- Use data insights to improve campaigns and strategies

Team & Vendor Management
- Lead and mentor digital marketing and e-commerce team members
- Coordinate with external agencies, freelancers, and technology partners
- Ensure timely execution of campaigns and launches

Required Skills & Qualifications
- 2+ years experience in digital marketing and e-commerce management
- Strong knowledge of Google Ads, Meta Ads, analytics, and SEO fundamentals
- Hands-on experience managing online sales platforms
- Good understanding of performance marketing and sales funnels
- Solid analytical, planning, and leadership skills
- Excellent communication and coordination abilities

Preferred Experience
- Experience in D2C, lifestyle, fashion, textile, or retail brands
- Experience handling Shopify / WooCommerce / similar platforms
- Familiarity with CRM, email marketing, and automation tools

Job Types: Full-time, Permanent Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Digital Marketing Specialist (Kannur)
🏢 Ranjini Texttiles
📍 Kannur