Company: OTUSONE LLP

Location: Noida, Sector 63

Job Type: Full time

Experience: 1–2Years

Work Mode: On-Site

About the Role

OTUSONE LLP is looking for a Digital Marketing Specialist who can manage our social media presence, plan and execute Meta Ads campaigns, create engaging marketing content, and support our overall digital growth.

The ideal candidate should be creative, hands-on, and performance-oriented, with practical experience in Facebook & Instagram marketing. Basic knowledge of video editing and SEO will be an added advantage.

Key ResponsibilitiesMeta Ads & Performance Marketing

- Plan, create, launch, and manage Facebook & Instagram (Meta) Ads campaigns.
- Set up campaigns based on different objectives such as lead generation, traffic, engagement, and conversions.
- Create and manage different audiences, including custom and lookalike audiences.
- Monitor campaign performance, budgets, CPC, CPM, CTR, leads, and conversions.
- Conduct basic A/B testing of creatives, audiences, ad copies, and campaigns.
- Optimize campaigns to improve performance and reduce unnecessary ad spend.
- Prepare basic performance reports and provide insights for improvement.

Social Media Management

- Manage OTUSONE's Instagram, Facebook, LinkedIn, and other relevant social media platforms.
- Develop monthly/weekly social media content calendars.
- Create and publish posts, carousels, reels, stories, and other engaging content.
- Write creative captions, hooks, CTAs, and relevant hashtags.
- Maintain consistent brand communication and visual identity across platforms.
- Track social media trends and identify relevant opportunities for OTUSONE.

Creative Content & Design
- Create attractive and professional social media creatives using tools such as Canva, Adobe Photoshop, Illustrator, or similar tools.




- Develop creatives specifically designed for Meta Ads and organic social media.
- Repurpose existing content into different formats for Instagram, LinkedIn, Facebook, and other platforms.
- Work closely with the design and business teams to create marketing campaigns.

Basic Video Editing
- Create and edit short-form videos, Instagram Reels, promotional videos, and ad videos.
- Add text, transitions, music, subtitles, and basic effects.
- Use tools such as CapCut, Canva, Adobe Premiere Pro, DaVinci Resolve, or similar software.
- Understand basic requirements for vertical video content such as 9:16 Reels/Stories.

SEO – Added Advantage
- Basic understanding of On-Page SEO, keywords, meta titles, meta descriptions, headings, and content optimization.
- Perform basic keyword research.
- Support SEO activities for OTUSONE's website and blogs.
- Understand basic concepts of Google Search Console and Google Analytics.
- SEO experience will be considered an added advantage.

Required Skills
- Practical knowledge of Meta Ads Manager.
- Good understanding of Facebook & Instagram marketing.
- Strong social media management skills.
- Good creative and content-writing skills.
- Ability to create attractive social media creatives.
- Basic video editing skills.
- Good understanding of digital marketing fundamentals.
- Knowledge of audience targeting and campaign optimization.




- Good communication and coordination skills.
- Ability to analyze campaign performance and prepare basic reports.
- Ability to work independently and manage multiple marketing activities.

Good to Have
- Experience with Google Ads.
- Basic SEO knowledge.
- Experience with Google Analytics / GA4 and Google Search Console.
- Knowledge of LinkedIn marketing.
- Experience working with a B2B IT/software company or technology startup.
- Basic understanding of lead generation funnels.
- Experience creating performance marketing reports.

Who We're Looking For We are looking for someone who is:
- Creative and proactive
- Comfortable working hands-on with Meta Ads
- Able to independently manage social media
- Interested in trends, reels, and digital content
- Willing to experiment with new marketing ideas
- Comfortable working in a fast-paced startup environment
- Focused on generating real business results, not just likes and followers

Educational Qualification
- Bachelor's degree/diploma in Digital Marketing, Marketing, Business, Communications, or a related field.
- Relevant practical experience and a strong portfolio can be considered.

Salary Salary will depend on the candidate's experience, Meta Ads expertise, creativity, and practical skills.

How to Apply

Interested candidates can share their:

- Updated Resume
- Portfolio / Previous Work
- Social Media Pages or Campaigns handled
- Examples of creatives/reels created
- Meta Ads experience and campaign results, if available

Subject: Application – Digital Marketing Specialist

OTUSONE LLP

Technology Partner for Startups & Businesses

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits

- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Digital Marketing Specialist (Noida)
🏢 OtusOne
📍 Noida