Digital Marketing Executive / Specialist

Department: Digital Marketing / Marketing

Designation: Digital Marketing Executive / Specialist

Location: Mysuru / Karnataka

Reporting To: Marketing Head / Management

Employment Type: Full-Time

1. Role Purpose To plan, execute and manage the company's complete digital marketing activities with a robust focus on WordPress website designing and management, SEO, Google Analytics, Google Search Console, Meta Ads, lead generation and digital brand development.

The role is responsible for increasing website traffic, improving search engine rankings, generating qualified leads and maximizing digital marketing ROI.

2. Key Responsibilities

A. WordPress Website Designing & Management – Primary Responsibility

- Design, develop and maintain company websites using WordPress.
- Create professional, responsive and mobile-friendly web pages.
- Customize WordPress themes, templates, menus, forms, landing pages and layouts.
- Manage WordPress plugins, updates, backups and basic website security.
- Create and optimize landing pages for Chit Funds, Loans and Real Estate campaigns.
- Upload and manage website content, images, videos, blogs and promotional materials.
- Improve website speed, usability, navigation and conversion rate.
- Implement website forms, enquiry forms, WhatsApp buttons, CTA buttons and lead capture mechanisms.
- Coordinate with developers/vendors for advanced technical requirements.
- Monitor website errors, broken links, indexing issues and other technical problems.
- Ensure website content is accurate, updated and aligned with company branding.

B. Search Engine Optimization – SEO

- Develop and execute on-page and off-page SEO strategies.
- Conduct keyword research and identify high-potential keywords.
- Optimize:
- Page titles
- Meta descriptions
- Headings
- URLs
- Images/ALT tags
- Internal linking
- Website content
- Develop SEO-friendly blogs and website content.
- Monitor keyword rankings and organic traffic.
- Improve local SEO and Google Business Profile visibility.
- Identify SEO opportunities based on competitor analysis.
- Monitor backlinks and coordinate link-building activities.
- Identify and resolve technical SEO issues.
- Prepare regular SEO performance reports.

C. Google Analytics & Search Console

- Set up and manage Google Analytics 4 (GA4).
- Monitor website traffic, user behavior, acquisition channels and conversions.
- Track leads generated through website forms, calls, WhatsApp and campaigns.
- Configure and monitor conversion events.
- Use Google Search Console to monitor:
- Search performance
- Keywords
- Click-through rate
- Indexing




- Website coverage
- Search queries
- Technical issues
- Analyze data and provide actionable recommendations to improve website performance.

D. Meta Ads – Facebook & Instagram

- Plan, create and manage Facebook and Instagram advertising campaigns.
- Develop campaigns for lead generation, awareness, engagement, website traffic and remarketing.
- Create appropriate campaign objectives, audiences and ad sets.
- Manage:
- Meta Ads Manager
- Custom Audiences
- Lookalike Audiences
- Retargeting
- Lead Generation Forms
- Prepare ad copies, creatives, images, reels and campaign content.
- Monitor CPL, CTR, CPC, conversions and overall campaign performance.
- Conduct A/B testing of creatives, audiences and ad copies.
- Optimize campaigns based on performance and ROI.
- Coordinate with sales teams to ensure digital leads are properly followed up.

E. Content & Social Media

- Plan and execute monthly digital content calendars.
- Create content for:
- Instagram
- Facebook
- LinkedIn
- YouTube
- Website/Blogs
- Google Business Profile
- Coordinate with graphic designers, video editors and content creators.
- Develop promotional content for Chit Funds, Loans and Real Estate.
- Monitor social media engagement, reach and lead generation.
- Stay updated with digital marketing trends, algorithms and platform changes.

F. Lead Generation & Conversion

- Develop digital strategies to generate qualified business leads.
- Create dedicated landing pages for different products/campaigns.
- Track leads from source to conversion wherever systems permit.
- Coordinate with Sales, Business Development and Telecalling teams.
- Analyze lead quality and campaign performance.
- Identify the best-performing digital channels and campaigns.
- Continuously improve the digital customer acquisition funnel.

3. Goals

- Increase qualified leads through digital channels.
- Improve organic search visibility and website rankings.
- Increase website traffic and user engagement.
- Maintain a professional, fast and conversion-focused WordPress website.
- Improve Meta Ads performance and reduce cost per qualified lead.
- Establish strong digital presence for the company's Chit Fund, Loan and Real Estate businesses.




- Improve website-to-lead conversion rate.
- Provide accurate digital marketing analytics and performance reports.

4. Key Performance Areas – KPA

KPA

Key Responsibility

WordPress Website

Website development, maintenance, landing pages and optimization

SEO

Rankings, organic traffic, technical SEO and content optimization

Google Analytics

Traffic, user behavior, conversion and campaign tracking

Meta Ads

Campaign planning, execution, optimization and lead generation

Lead Generation

Qualified digital leads and conversion support

Content Marketing

Website, social media and blog content

Website Performance

Speed, mobile responsiveness, UX and technical health

Analytics & Reporting

Monthly performance analysis and recommendations

Digital Branding

Consistent and professional online brand presence

Campaign ROI

Cost-effective digital customer acquisition

5. Key Performance Indicators – KPI

Website / WordPress

- Website uptime and functionality
- Number of landing pages created
- Website traffic growth
- Website conversion rate
- Page speed improvement
- Website enquiry generation
- Reduction in website errors

SEO

- Organic traffic growth
- Keyword ranking improvement
- Number of keywords ranking in Top 10
- Search impressions
- Organic CTR
- Indexed pages
- Quality backlinks
- Local SEO performance

Meta Ads

- Number of qualified leads
- Cost Per Lead (CPL)
- Click Through Rate (CTR)
- Cost Per Click (CPC)
- Conversion Rate
- Campaign ROI/ROAS, where measurable
- Lead quality

Analytics

- Accuracy of GA4 tracking
- Conversion tracking implementation
- Monthly analytics reports
- Identification of performance trends and opportunities

Overall Digital Marketing

- Monthly qualified leads
- Lead-to-customer conversion support
- Digital marketing cost efficiency
- Website engagement
- Social media growth and engagement

Required Technical Skills

Must Have

- WordPress – Strong hands-on experience
- WordPress Theme & Plugin Management
- Website Designing
- Landing Page Creation
- Basic HTML/CSS knowledge
- SEO
- Keyword Research
- Google Analytics 4
- Google Search Console
- Meta Ads Manager
- Facebook & Instagram Marketing
- Google Business Profile
- Conversion Tracking
- Google Tag Manager – preferred
- Canva or similar design tools
- Basic website analytics and reporting

Experience

Experience: 2–5 years in Digital Marketing / Website Management.

Candidates with strong practical experience in WordPress website development, SEO and Meta Ads will be preferred.

Pay: ₹20,000.00 - ₹41,007.22 per month

Work Location: In person

📌 Digital Marketing Specialist (Mysuru)
🏢 Moneymithra Services
📍 Mysuru