About the job

About the Role We are looking for a Digital Marketing Specialist with 2–3 years of hands-on experience who can independently manage digital marketing activities across different product and service segments, including both tech and non-tech. The ideal candidate should have a strong understanding of digital marketing tools and strategies, be comfortable working across multiple channels, and take end-to-end ownership of assigned tasks and campaigns.

Key Responsibilities Plan, execute, and optimize digital marketing campaigns across different products and services. Manage and optimize Google Ads and Meta Ads campaigns. Monitor campaign performance, analytics, and key metrics to improve ROI and lead generation.

Manage social media platforms, including content planning, posting, engagement, and performance tracking. Create marketing creatives using AI-powered tools and edit/design them using Canva. Collaborate and coordinate closely with the Content Creator for social media creatives, campaign content, visual assets, and other marketing requirements.

Coordinate with the Content Creator to provide creative briefs, campaign requirements, references, and timely feedback to ensure deliverables align with marketing objectives. Develop and execute basic SEO strategies to improve website visibility and organic traffic. Monitor website performance and tracking using relevant analytics and website-tracking tools.

Analyze Google

Ads and Meta Ads analytics, statistics, audience data, and campaign performance. Research different target audiences, products, competitors, and market trends to develop relevant marketing strategies. Work across different industries and product categories, adapting marketing strategies based on business requirements.

Take complete ownership of assigned marketing activities from planning through execution and reporting. Prepare regular performance reports and provide actionable insights based on campaign data.



Coordinate with internal teams and stakeholders to ensure marketing activities and campaigns are executed on time.

Required Skills 2–3 years of experience in Digital Marketing. Solid hands-on experience with Google Ads and Meta Ads. Good understanding of Google Ads and Meta Ads analytics, metrics, and reporting.

Experience in Social Media Management. Knowledge of SEO concepts and strategies. Familiarity with website analytics and tracking tools. Ability to create/edit marketing creatives using Canva. Comfortable using AI tools for creative/content generation.

Strong understanding of digital marketing strategies across different products/services. Ability to analyze campaign data and make data-driven decisions. Good coordination and collaboration skills, particularly when working with content creators and other marketing stakeholders.

Strong ownership and ability to independently manage tasks. Good communication, coordination, and problem-solving skills.

What We're Looking For Someone who is comfortable working with both tech and non-tech products/services. A self-driven individual who can take ownership without constant supervision. Someone who is curious about new digital marketing tools, AI tools, platforms, and strategies.

Ability to adapt quickly to different campaigns, audiences, and business requirements. Strong execution mindset with a focus on measurable results. Ability to work collaboratively with content creators and internal teams to execute marketing campaigns effectively.

Work & Location Location: Delhi NCR Work Mode: Hybrid Work may be from the office or home depending on the task and requirement. Candidates should be available to work full-time. Immediate joiners or candidates who can join within 30 days are preferred.

Location : Delhi, hybrid

Roles And Responsibilities

NA

Skill Sets

- Google Ads and Google Analytics

- Meta Ads

- Digital Marketing Strategy

- Social Media Management

- SEO

- Campaign Management

- Digital Analytics

Required Skills

['Google Ads and Google Analytics', 'Meta Ads', 'Digital Marketing Strategy', 'Social Media Management', 'SEO', 'Campaign Management', 'Digital Analytics']

Additional Information

NA

📌 Digital Marketing Specialist (Bawana)
🏢 HuntingCube
📍 Bawana