Role Description This part time Digital Marketing Specialist role is a hybrid position based in Rajkot, with some work-from-home flexibility. The specialist will plan, execute, and optimize digital marketing campaigns to promote Kaizen Skills Academy’s courses and brand. Day-to-day tasks include managing social media channels, creating and scheduling content, tracking campaign performance, and using web analytics tools to measure engagement and conversions.

The role also involves coordinating online marketing activities such as email campaigns, landing pages, and paid promotions, and suggesting data-driven improvements. Collaboration with the academic and sales teams to align marketing messages with program offerings and learner needs is an important part of this position.

Qualifications

- Candidates should possess skills in Digital Marketing and Online Marketing to plan and execute multi-channel campaigns.




- Candidates should possess skills in Social Media Marketing to manage platforms, grow audiences, and engage prospective learners.
- Candidates should possess skills in Web Analytics to track performance, interpret data, and optimize campaigns based on insights.
- Candidates should possess strong Communication skills to create clear messaging and collaborate with internal teams and external partners.
- Relevant experience in education, training, or edtech marketing is beneficial.
- Familiarity with tools such as Google Analytics, social media management platforms, and email marketing software is an advantage.
- Ability to work independently, manage part-time hours effectively, and adapt in a fast-paced environment.
- A diploma or degree in Marketing, Digital Media, Business, or a related field is preferred but not mandatory.

📌 Digital Marketing Specialist (Rajkot)
🏢 Kaizen Skills Academy
📍 Rajkot