We are seeking a talented and experienced Digital Marketing Specialist with a focus on Search Engine
Optimization (SEO) and Social Media Optimization (SMO). The ideal candidate will be responsible for developing and implementing effective digital marketing strategies to drive online visibility,
engagement, and lead generation. This role requires a deep understanding of SEO and SMO best practices, as well as a creative mindset to enhance brand presence across various digital channels.
Responsibilities
SEO Strategy and Execution
Conduct thorough keyword research to identify opportunities for organic growth.
Implement on-page and off-page SEO best practices to improve website rankings.
Monitor and analyze website performance using SEO tools and analytics.
Content Optimization
Collaborate with content creators to ensure SEO-friendly content production.
Optimize existing content for search engines and user experience.
Develop and execute strategies for link building and content promotion.
Social Media Optimization (SMO)
Develop and implement SMO strategies to enhance brand visibility on social media platforms.
Create and manage social media profiles, ensuring consistency with brand messaging.
Monitor social media trends and adjust strategies accordingly.
Analytics and Reporting
Utilize analytics tools to track, measure, and report on key performance indicators.
Provide regular reports on SEO and SMO performance, and make data-driven recommendations.
Collaboration and Communication
Collaborate with cross-functional teams, including content creators, designers, and developers.
Communicate SEO/SMO strategies and results to internal stakeholders.
Stay Updated on Industry Trends:
Keep abreast of industry trends, algorithm updates, and best practices in SEO and SMO.
Proactively recommend adjustments to strategies based on emerging trends.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
Minimum 6 months experience in Digital Marketing with a focus on SEO and SMO.
In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
Familiarity with social media platforms and their optimization strategies.
Experience with SEO and social media analytics tools (e.g., Google Analytics, SEMrush, Hootsuite).
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Up-to-date with the latest trends and best practices in digital marketing.
📌 Digital Marketing Specialist (New Delhi)
🏢 Ignited Minds Edutech
📍 New Delhi
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