About the Role

We are looking for an experienced and results-driven Digital Marketing Specialist – North America with strong expertise in B2B digital marketing, lead generation, prospecting and business development support.

The ideal candidate will have hands-on experience in developing and executing digital marketing strategies targeting the North American market, with a strong focus on generating qualified B2B leads, building prospect databases and creating a consistent sales pipeline.

The candidate will work closely with Sales, Business Development and Leadership teams to identify target accounts, engage decision-makers and convert digital marketing activities into qualified business opportunities.

Required Skills & Experience

· 7–10 years of experience in B2B Digital Marketing, Lead Generation, Demand Generation or Digital Business Development.

· Strong hands-on experience targeting the North American / US market.

· Proven experience in B2B prospecting and lead generation.

· Solid understanding of B2B buying journeys and decision-maker personas.

· Hands-on experience with:

o LinkedIn o Email Marketing o SEO o SEM o Digital Campaigns o Lead Nurturing o CRM / Lead Management

· Experience building and managing prospect databases and lead pipelines.

· Strong understanding of digital marketing analytics and campaign performance metrics.

· Ability to research and identify relevant target accounts and decision-makers.

· Strong written and verbal communication skills.

· Strong research and analytical capabilities.





· Strong stakeholder management and cross-functional collaboration skills.

Preferred Industry Experience

Candidates with experience in any of the following industries will be preferred:

· IT Services

· SaaS

· Technology Products

· Software

· Cloud / Digital Transformation

· IT Consulting

· Enterprise Technology

· B2B Technology Solutions

Preferred Tools & Platforms

Experience with some of the following tools/platforms will be an advantage:

· LinkedIn

· LinkedIn Campaign Manager

· Google Ads

· Google Analytics

· Google Search Console

· CRM platforms

· Marketing automation platforms

· Email marketing platforms

· Lead intelligence / prospecting platforms

· SEO tools

· Microsoft Excel / Google Sheets

SQualification

Ideal Candidate Profile The ideal candidate will be a B2B digital marketing and lead-generation professional with strong North American market exposure, capable of independently identifying target accounts, reaching decision-makers, running multi-channel campaigns and converting marketing activity into a measurable sales pipeline.

Core Focus:

North America Market + B2B Lead Generation + Digital Marketing + Prospecting + Demand Generation + Sales Pipeline Creation

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Benefits

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Food provided
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Work Location: In person

📌 Digital Marketing Specialist (Bengaluru)
🏢 HIRINGNINJA
📍 Bengaluru