Digital Marketing Specialist

Company: Eco Friendly Tech Solutions

Location: Tiruchirappalli, Tamil Nadu

Job Type: Full time

Experience: 2+ years

Industry Experience: EdTech experience is required / strongly preferred

Job Summary

Eco Friendly Tech Solutions is looking for an experienced and result-oriented Digital Marketing Specialist with at least 2 years of experience in the EdTech industry. The candidate will be responsible for planning and executing digital marketing campaigns, generating quality leads, improving online visibility, and supporting business growth through various digital channels.

The ideal candidate should have hands-on experience in performance marketing, lead generation, social media marketing, Google Ads, Meta Ads, SEO, content marketing, and campaign optimization, preferably within the EdTech sector.

Key Responsibilities

- Plan, execute, and optimize digital marketing campaigns across various online platforms.
- Manage and optimize Google Ads, Meta Ads, and other paid advertising campaigns.
- Develop and implement effective lead generation strategies for courses, training programs, and other EdTech offerings.
- Monitor campaign performance, lead quality, conversion rates, cost per lead, and overall ROI.
- Create and manage social media campaigns across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Coordinate with the sales team to improve lead quality and conversion performance.
- Conduct keyword research, competitor analysis, and market research.
- Implement basic SEO strategies to improve website traffic and search visibility.
- Plan and coordinate content for social media, websites, advertisements, blogs, and promotional campaigns.
- Track website and campaign analytics using tools such as Google Analytics, Google Search Console,



Meta Business Suite, and Google Ads Manager.
- Prepare regular performance reports and provide actionable insights to improve campaign results.
- Maintain awareness of current digital marketing trends, audience behavior, and competitor activities in the EdTech market.
- Work closely with internal teams to support product launches, campaigns, webinars, seminars, and promotional activities.

Requirements
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- Minimum 2 years of relevant experience in Digital Marketing.
- Prior experience in the EdTech industry is required / strongly preferred.
- Hands-on knowledge of Google Ads and Meta Ads.
- Experience in lead generation and performance marketing.
- Good understanding of SEO, social media marketing, content marketing, and online campaign management.
- Ability to analyze campaign data and make performance-based decisions.
- Strong communication and interpersonal skills.
- Ability to work independently as well as coordinate effectively with sales and other teams.
- Knowledge of CRM and lead management platforms will be an added advantage.

Preferred Skills

Google Ads | Meta Ads | Lead Generation | Performance Marketing | SEO | Social Media Marketing | Google Analytics | Content Marketing | Campaign Optimization | EdTech Marketing | CRM

What We Offer

- Opportunity to work in a growing EdTech environment
- Performance-based incentives
- Opportunities for professional growth and skill development
- Hands-on exposure to digital campaigns and lead-generation activities
- Collaborative and growth-oriented work environment

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits

- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Digital Marketing Specialist (Tiruchirappalli)
🏢 Eco friendly tech solutions
📍 Tiruchirappalli