Company Description Calltive is a trusted Business Process Outsourcing (BPO) partner specializing in lead generation, customer engagement, customer support, appointment setting, live call transfers, and back-office solutions. The company helps organizations accelerate growth, improve customer acquisition, and optimize operations through scalable, performance-driven outsourcing services.

Calltive serves multiple industries, including Home Security, Medical Alert Systems, Medicare Advantage, Healthcare, Energy, Telecom, Insurance, and Business Services. By combining skilled talent, proven processes, and a strong focus on compliance and quality, Calltive delivers measurable results and supports clients in reducing costs and increasing efficiency. The organization is committed to connecting businesses with opportunities and driving outcomes through people, process, and performance.

Role Description This is a full-time, on-site Digital Marketing Specialist role based in the Mumbai Metropolitan Region.

The Digital Marketing

Specialist will plan, execute, and optimize digital campaigns across channels such as social media, search, email, and online advertising to support lead generation and customer engagement. The role includes creating and managing content for digital platforms, monitoring campaign performance, analyzing web and marketing data, and preparing regular reports with actionable insights.



The specialist will collaborate with sales, operations, and customer support teams to align marketing initiatives with business goals and target industries. Day-to-day responsibilities also involve staying updated on digital marketing trends, managing brand presence, and ensuring campaigns comply with relevant guidelines and best practices.

Qualifications

- Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
- Proficiency in Social Media Marketing, including content creation, campaign management, and audience engagement across major platforms.
- Ability to work with Web Analytics tools to track performance, interpret data, and optimize campaigns based on insights.
- Excellent Communication skills, both written and verbal, for effective collaboration and clear messaging.
- Experience with lead generation, customer acquisition, and performance-driven marketing in BPO or related industries is an advantage.
- Familiarity with SEO/SEM, marketing automation, and CRM systems is beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects in a rapid-paced environment.

📌 Digital Marketing Specialist (Mumbai)
🏢 Calltive
📍 Mumbai