About BOLDMINDS LLP

At BOLDMINDS LLP, we empower individuals, businesses, and professionals through high-impact training programs, strategic consulting, and active skill development. We are looking for a creative, results-driven Digital Marketing Specialist to join our team and help elevate our brand presence, generate leads, and engage our audience effectively across all digital channels.

Job Summary

We are seeking a versatile and dynamic Digital Marketing Specialist to manage and scale our online marketing initiatives. In this role, you will be responsible for planning and executing paid ad campaigns, optimizing search engine rankings (SEO), managing our social media platforms, and delivering end-to-end digital content strategy. If you have a data-driven mindset combined with strong creative flair, we would love to have you on board!

Key Responsibilities

- Paid Advertising (PPC & Paid Social):
- Create, setup, and optimize paid ad campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant platforms.
- Monitor daily ad spend, performance metrics (CTR, CPC, CPA), and continuously test graphics, copy, and targeting to maximize ROI.
- Search Engine Optimization (SEO):
- Perform on-page and off-page SEO optimization to improve organic reach and search engine rankings.
- Conduct keyword research, optimize website/landing page copy, and perform basic SEO audits.
- Social Media Management:
- Plan, create, and schedule engaging visual and written content across all official social media channels (LinkedIn, Instagram, Facebook, YouTube, etc.).
- Actively manage brand reputation, reply to audience comments/queries, and foster organic community engagement.
- Analytics & Reporting:
- Track and analyze website traffic, conversion rates, and campaign performance using tools like Google Analytics.




- Prepare regular reports outlining key performance indicators (KPIs) and insights to guide future marketing decisions.

Requirements & Qualifications

- Education: Engineering degree or Post Graduate in any discipline.
- Experience: 1–3 years of hands-on experience in digital marketing, social media management, or performance marketing.

Technical Skills & SEO Expertise:

- Comprehensive understanding of all SEO levels: technical SEO, on-page optimization, and off-page optimization.
- Advanced understanding of SEO process flows, Google Search Console, Google Analytics, and working knowledge of HTML, CSS, and web analytics tools.
- Hands-on experience in Google Ads (AdWords), Meta Ads Manager, and Social Media Publishing tools.
- Proven ability to optimize SEM campaigns through keywords, geo-targeting, landing page optimizations, and search engine guidelines.
- Ability to perform regular site audits, competitive analysis, and measure KPIs for SEO and paid search effectiveness.

Content & Collateral Creation:

- Experience in creating, copyediting, proofreading, and managing web content as well as inbound marketing content.
- Ability to develop business collaterals, including case studies, white papers, specification sheets, articles, blogs, newsletters, brochures, and presentations.
- Basic knowledge of graphic design/editing tools (e.g., Canva, Photoshop).

Soft Skills:

- Strong written and verbal communication skills.
- Analytical mindset with strong problem-solving capabilities.
- Ability to work independently, manage multiple marketing priorities, and stay up to date with paid/organic search best practices.

Interested candidates please send your resume to [email protected] Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Adaptable schedule
- Paid sick time
- Work from home

Work Location: In person

📌 Digital Marketing Specialist (Kakkanad)
🏢 Boldminds
📍 Kakkanad