Company Description BKMatrimony.com (Bharat Kalyanam Matrimony) is a culturally rooted matchmaking platform that blends sacred traditions with modern technology to help individuals and families find compatible life partners. Serving diverse communities across India and the global diaspora, the platform focuses on safety, authenticity, and trust through strict profile verification and data privacy controls. BKMatrimony.com offers advanced filters for regional traditions, languages, family backgrounds, and horoscope compatibility, alongside smart algorithms that match lifestyle preferences, education, and ambitions.

With tools designed for both individuals and parents, the platform delivers a family-centric experience. The vision is to become India’s most trusted and culturally resonant matchmaking platform, enabling dignified, safe, and confident partner discovery.

Role Description The Digital Marketing Specialist will manage and optimize BKMatrimony.com’s online presence to drive user acquisition, engagement, and brand awareness. This full-time remote role involves planning and executing digital campaigns across search, social media, email, and other online channels, aligned with the platform’s cultural and family-centric values. Daily responsibilities include creating and scheduling social media content, managing paid campaigns, monitoring web analytics, and refining strategies based on performance data.





The specialist will collaborate with product, design, and customer support teams to ensure consistent messaging and a seamless user experience. The role also includes market research, competitor analysis, and experimentation with new digital tactics to improve conversions and retention.

Qualifications

- Candidates should possess strong Digital Marketing and Online Marketing skills, including campaign planning and execution across multiple channels.
- Candidates should possess Social Media Marketing skills to create, manage, and optimize content and ads on major social platforms.
- Candidates should possess Web Analytics skills to track performance, interpret data, and generate actionable insights using tools such as Google Analytics or similar platforms.
- Candidates should possess explicit and professional Communication skills for cross-functional collaboration and audience-focused messaging.
- Experience with SEO, SEM, and marketing automation tools is beneficial.
- Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
- Understanding of Indian cultural contexts and family-centric decision-making in matchmaking is a plus.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

📌 Digital Marketing Specialist (India)
🏢 BKMatrimony.com
📍 India