Anvi Cybernetics is a digital growth company helping businesses improve their website, digital presence, SEO/GEO visibility, paid advertising and lead generation.

We are looking for a hands-on Digital Marketing Executive who can take ownership of campaigns and, most importantly, help generate qualified business leads for Anvi and its clients.

What You'll Be Responsible For

- Develop and execute SEO strategies to improve rankings, organic traffic and enquiries.
- Work on GEO (Generative Engine Optimization) so businesses become more visible across AI/search platforms.
- Plan and manage Google Ads & Meta Ads campaigns.
- Manage social media strategy and content distribution for B2B and B2C clients.
- Identify target audiences, keywords, competitors and lead-generation opportunities.
- Build landing-page and campaign recommendations to improve conversions.
- Track leads, CPL, conversion rates, traffic and campaign ROI.
- Continuously test and optimize campaigns based on data.
- Work closely with the website/development team for technical and conversion improvements.
- Generate monthly performance reports with clear business outcomes.
- Help Anvi build its own predictable lead-generation engine.

Most Key Requirement We are not looking for someone who only posts content or reports website traffic.

You should be able to answer:

“How will you generate qualified leads and measurable business results?”

Candidates who can demonstrate actual lead-generation results will be strongly preferred.





Required Skills

Must have:

- SEO
- Google Ads
- Meta Ads
- Social Media Marketing
- Keyword & competitor research
- Google Analytics / GA4
- Google Search Console
- Lead-generation campaigns
- Conversion optimization
- Basic understanding of websites and landing pages
- Reporting & analytics

Good to have:

- GEO / AI search optimization
- ChatGPT / Claude / AI marketing tools
- LinkedIn marketing
- B2B lead generation
- CRM integration
- Email marketing
- WordPress
- Looker Studio

Performance Expectations Within the first 90 days, the selected candidate will be expected to:
- Build a measurable digital marketing strategy.
- Launch and optimize lead-generation campaigns.
- Improve organic/AI search visibility.
- Generate qualified leads for Anvi and assigned clients.
- Track the complete journey from traffic → enquiry → qualified lead → opportunity.
- Clearly demonstrate which activities are producing business results.

Pay: From ₹25,000.00 per month

Application Question(s)

- What is the best measurable result you have personally achieved in digital marketing?
- If you joined Anvi Cybernetics, how would you try to generate qualified B2B leads for website development, SEO and digital marketing services?

90-Day Plan - Give your approach in 5–7 steps.

Experience

- Lead generation: 3 years (Required)

Location:
- Pune, Maharashtra (Required)

Work Location: In person

📌 Digital Marketing Specialist (Pune)
🏢 Anvi Cybernetics
📍 Pune