Digital Marketing Specialist

CODE WITH AGNI is a technology and digital solutions company focused on helping businesses build, improve and automate their digital operations.

We work across website and web application development, custom software, CRM/ERP systems, SaaS solutions, business automation, AI-powered solutions and digital transformation .

Alongside our own services, we also work with businesses across different industries on their digital marketing, online presence and lead generation .

As we continue to grow our client portfolio, we are looking for a Digital Marketing Specialist who can take ownership of digital marketing activities for Code With Agni as well as multiple client businesses.

Website: www.codewithagni.live

About the Role

We are looking for a Digital Marketing Specialist who can independently manage and grow the online presence.

The primary objective is qualified lead generation , supported by SEO, GEO, social media, paid advertising, content and online presence management.

Key Responsibilities

SEO & GEO

- Execute on-page, technical and off-page SEO
- Keyword research, competitor analysis and content optimization
- Improve visibility on Google Search and AI search platforms (GEO)
- Manage backlinks, citations, schema and internal linking
- Monitor rankings, organic traffic and search performance

Social Media & Online Presence

- Manage Facebook, Instagram, LinkedIn, X, YouTube and other relevant platforms
- Manage both LinkedIn personal profiles and company pages
- Plan and execute content calendars focused on visibility and lead generation
- Create and maintain business profiles across relevant online directories and industry platforms
- Manage Google Business Profile and local SEO activities

Paid Marketing

- Plan, launch and optimize Google Ads and Meta Ads
- Keyword,



audience, budget and campaign optimization
- Monitor CPC, CTR, CPL, conversion rate and ROI
- Identify and fix campaign and conversion-tracking issues

Content & Lead Generation

- Develop content strategies based on business goals and target audiences
- Coordinate/create blogs, social posts, short-form content and promotional content
- Identify new channels and opportunities for generating qualified leads
- Optimize websites and landing pages for conversions

Analytics & Reporting

- Work with Google Analytics 4, Google Search Console and Google Tag Manager
- Track traffic, rankings, leads and campaign performance
- Prepare clear weekly/monthly performance reports with actionable insights

Requirements

- 2+ years of hands-on digital marketing experience
- Strong practical knowledge of SEO, Google Ads, Meta Ads and social media marketing
- Understanding of GEO / AI search optimization
- Experience with Google Analytics, Search Console and Google Tag Manager
- Knowledge of Google Business Profile and local SEO
- Positive understanding of content marketing and lead generation
- Ability to independently research, execute, analyze and optimize campaigns
- Strong written communication and analytical skills

Good to Have

- Experience managing marketing for multiple businesses/clients
- Knowledge of LinkedIn B2B marketing and outreach
- Experience with marketing automation and AI tools
- Basic understanding of HTML, website structure and conversion optimization

What We Expect This is an execution-focused role . We are looking for someone who understands why a marketing activity is being performed, can execute it independently, measure the result, and improve it.

- The goal is not simply followers, impressions or posts — the goal is measurable online growth and qualified leads.

📌 Digital Marketing Specialist (Kolkata)
🏢 CODE WITH AGNI
📍 Kolkata