Better Works HR is looking for a Digital Marketing Manager for a firm in Andheri West.

The person in this role will support day-to-day marketing activities, including coordinating campaigns, assisting with content creation, and maintaining marketing calendars.

Responsibilities include collaborating with sales and HR teams, organizing events and promotional activities, tracking campaign performance, and managing basic marketing documentation and reports.

The Marketing

Coordinator will help ensure consistent brand messaging across channels, support social media and email communications, and assist with vendor coordination and marketing materials. This role requires solid organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.

Qualifications

We are seeking a proactive and result-driven Marketing professional to support and execute marketing initiatives for our technology products and services. The candidate should have hands-on experience in digital marketing, lead generation, branding, and campaign management, preferably in the Indian tech market.

Key Responsibilities

- Plan and execute digital marketing campaigns across Google Ads, social media platforms, email marketing, and SEO
- Generate and nurture qualified leads in coordination with the sales team
- Manage company presence on LinkedIn, Instagram, Facebook, and other relevant platforms




- Coordinate with internal teams for business development, product marketing, content creation, and promotions
- Prepare marketing collaterals such as brochures, presentations, pitch decks, and website content
- Conduct market and competitor analysis specific to the Indian market
- Track campaign performance, prepare MIS reports, and suggest improvements
- Support product launches, events, exhibitions, and webinars
- Manage external agencies, vendors, and freelancers as required

Required Skills & Qualifications

- Graduate / Postgraduate in Marketing, Business Administration, Mass Communication, or related field
- 2–6 years of marketing experience in IT / SaaS / Fintech / Technology companies
- Strong understanding of digital marketing tools (Google Analytics, Ads, Meta Business Suite, etc.)
- Excellent written and verbal communication skills in English (Hindi/regional language preferred)
- Ability to work in a fast-paced, target-driven environment
- Good knowledge of MS Excel, PowerPoint, and reporting tools

Preferred Skills

- Experience in B2C marketing or lead-based marketing
- Familiarity with CRM tools such as Zoho, HubSpot, or Salesforce
- Exposure to startup or growth-stage companies
- Basic knowledge of SEO, SEM, and content marketing

Please share resume at [email protected]

📌 Digital Marketing Specialist (Mumbai)
🏢 Better Works HR
📍 Mumbai