Company Description ACHIVIA is a student-focused educational consulting organization that connects learners from the Indian sub-continent with renowned universities around the world. The company provides individualized guidance to help students achieve their academic and career goals through tailored counseling and end-to-end application support. ACHIVIA’s mission is to motivate, guide, and mentor students so they can pursue their aspirations with confidence and a strong skill set.

Its services span program selection, application processing, visa counseling, scholarship guidance, accommodation support, and other value-added offerings. ACHIVIA works closely with international institutions to align student profiles with each university’s philosophy, requirements, and academic resources.

Role Description The Digital Marketing Specialist will be responsible for planning, executing, and optimizing online campaigns that promote ACHIVIA’s educational consulting services to prospective students and partners. This full-time, in office role is based in Bhubaneswar and involves managing social media channels, creating engaging digital content, and monitoring online presence to strengthen brand visibility. Day-to-day activities include developing and implementing digital marketing strategies, running paid and organic campaigns, tracking performance through web analytics tools, and preparing regular reports on key metrics.





The specialist will collaborate with counseling and admissions teams to align marketing messages with student needs, support lead generation, and ensure consistent communication across platforms. The role also includes staying current with digital marketing trends, testing new approaches, and making data-driven recommendations to improve campaign effectiveness.

Qualifications

- Candidates should possess strong Digital Marketing and Online Marketing skills, including campaign planning, execution, and optimization.
- Candidates should possess Social Media Marketing skills for managing, growing, and engaging audiences across platforms.
- Candidates should possess Web Analytics skills to interpret data, generate insights, and report on campaign performance.
- Candidates should possess clear and professional Communication skills for creating compelling content and collaborating with internal and external stakeholders.
- Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Business, or a related field are preferred.
- Experience with SEO/SEM, email marketing, marketing automation tools, and CRM platforms will be an advantage.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
- Prior experience in education consulting, higher education marketing, or student recruitment is beneficial but not mandatory.

📌 Digital Marketing Specialist (Bhubaneswar)
🏢 ACHIVIA
📍 Bhubaneswar