Job Title: Digital Marketing Specialist

Location: India (Remote)

Employment Type: Full-Time | Contract

Experience: 5+ Years

Core Skills: Digital Strategy, Performance Marketing, SEO, Social Media, Content Marketing, Lead Generation, Analytics

Preferred Background: SaaS, Technology Products, B2B Marketing, HR Tech or Enterprise Software

What We’re Looking For

- 5+ years of hands-on experience in Digital Marketing
- Strong experience developing and executing end-to-end digital marketing strategies
- Proven experience in B2B lead generation and demand generation
- Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, and other paid media platforms
- Experience with SEO, SEM, content marketing, email marketing, and social media
- Ability to plan and manage campaigns across multiple digital channels
- Experience creating marketing funnels and improving conversion rates
- Robust understanding of landing pages, CTAs, lead magnets, and campaign optimization
- Experience with marketing analytics tools such as Google Analytics, Search Console, Tag Manager, or similar
- Ability to track campaign performance, CAC, CPL, conversion rates, and ROI
- Strong content planning and copywriting skills
- Experience working with designers, video editors, sales teams, and product teams
- Strong communication, analytical, and project management skills
- Ability to independently manage multiple campaigns and priorities

Key Responsibilities

- Develop and execute the overall digital marketing strategy




- Plan and manage paid advertising campaigns across Google, LinkedIn, Meta, and other relevant platforms
- Generate qualified leads for technology products and services
- Manage SEO and organic growth initiatives
- Develop content calendars for social media, blogs, email campaigns, and product marketing
- Create and optimize landing pages, campaign pages, and lead-generation funnels
- Plan product launches, promotional campaigns, and go-to-market activities
- Manage social media channels and improve brand visibility and engagement
- Run email marketing, lead nurturing, and remarketing campaigns
- Work closely with Sales to align campaigns with pipeline and revenue objectives
- Track and analyze campaign performance and provide actionable recommendations
- Optimize campaigns based on CPL, CAC, CTR, conversion rates, and ROI
- Conduct competitor and market analysis
- Support brand positioning, messaging, and digital presence
- Coordinate with creative teams to develop ads, videos, graphics, and campaign assets
- Manage marketing automation and CRM-based campaign workflows where required

Why Join Bridge BSS

- Join a global technology company driving digital innovation.
- Lead impactful digital marketing and B2B growth campaigns.
- Gain hands-on exposure to performance marketing, SEO, content, and analytics.
- Collaborate with Sales, Product, and Creative teams.
- Build your career in a collaborative, technology-driven environment.

📌 Digital Marketing Specialist (India)
🏢 Bridge BSS Tech
📍 India