Company Description WESTBERG INTERNATIONAL is an education and qualified training organization offering a wide range of academic and certification programs, including business, finance, logistics and supply chain, hospitality, technology, and fashion design. The institute supports learners pursuing degrees such as MBA, BBA, BSc, and specialized programs like BCA + AI and MCA + AI.

It also provides globally recognized professional qualifications including ACCA, CMA, CFA, CS, CPA, ISO Lead Auditor, and various safety and management certifications. In addition, WESTBERG INTERNATIONAL offers language proficiency and test preparation courses such as IELTS, PTE, and OET, preparing learners for international academic and career opportunities. The organization focuses on skills-based education and career guidance to help learners build competitive profiles in diverse industries.

Role Description The Digital Marketing Manager will lead the planning, execution, and optimization of WESTBERG INTERNATIONAL’s online marketing initiatives. This full-time, on-site role based in Kozhikode involves developing and managing digital campaigns across social media, search, and other online channels to increase brand awareness and drive student inquiries.

The person in this role will oversee content calendars, manage social media accounts, coordinate paid campaigns, and collaborate with academic and admissions teams to align marketing efforts with enrollment goals.



Daily responsibilities include tracking and analyzing campaign performance using web analytics tools, generating reports, and making data-driven recommendations to improve lead generation and conversion.

The Digital Marketing

Manager will also monitor digital trends, maintain brand consistency across platforms, and ensure that all marketing activities adhere to organizational guidelines and standards.

Qualifications

- Proficiency in Digital Marketing and Marketing, with experience planning and managing integrated online campaigns.
- Strong skills in Social Media Marketing for platforms such as Facebook, Instagram, LinkedIn, and YouTube.
- Experience in Lead Generation, including designing and optimizing campaigns to drive inquiries and conversions.
- Ability to use Web Analytics tools (e.g., Google Analytics) to monitor performance, measure ROI, and refine strategies.
- Relevant bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing are an advantage.
- Demonstrated ability to create and manage content calendars, coordinate with cross-functional teams, and handle multiple campaigns simultaneously.
- Strong communication, analytical, and organizational skills, with attention to detail and a focus on measurable outcomes.
- Prior experience in education, training, or professional services marketing is beneficial.

📌 Digital Marketing Manager (Kozhikode)
🏢 WESTBERG INTERNATIONAL
📍 Kozhikode