Digital Marketing Manager – Amazon Seller Central, Shopify & Digital Marketing

Company: AR Paper Company

Location: Office: 5, Clive Row, Kolkata

Job Type: Full time | Work from Office

Salary: ₹20,000 – ₹35,000 per month (depending on experience and skills)

Experience Required: 1–5 years

About the Role

We are looking for a skilled, proactive and results-driven Digital Marketing Manager to manage and grow our online business across Amazon, Shopify and other digital platforms.

The ideal candidate should have hands-on experience with Amazon Seller Central, Shopify store management, SEO and digital marketing. You will be responsible for managing day-to-day e-commerce operations, improving product visibility, executing advertising campaigns and driving online sales.

You will work across our paper products, consumer goods and fashion businesses, including AR Paper Company and Vastram by Anita Agarwal.

We are looking for someone who can independently manage e-commerce operations and take ownership of sales performance.

Key Responsibilities

1. Amazon Seller Central Management

- Independently manage and operate Amazon Seller Central accounts.
- Create, upload and optimize product listings, including titles, descriptions, bullet points, keywords and images.
- Manage Amazon A+ Content, Brand Store and product catalogues.
- Plan and execute Amazon PPC advertising campaigns, including Sponsored Products and Sponsored Brands.
- Monitor advertising performance, ACoS, ROAS, conversion rates and profitability.
- Manage inventory, pricing, promotions, deals and order-related issues.
- Monitor account health, customer feedback and listing performance.
- Identify opportunities to improve product rankings, organic visibility and sales.

2. Shopify Store Management

- Manage and maintain Shopify websites, including product uploads, collections, pricing and inventory.
- Optimize product pages, website navigation and overall shopping experience.
- Create discount codes, promotional offers and seasonal campaigns.




- Coordinate website updates, product launches and merchandising.
- Monitor website traffic, conversions and customer purchasing behaviour.
- Identify opportunities to improve conversion rates and reduce cart abandonment.

3. SEO & Digital Marketing

- Conduct keyword research and implement on-page SEO strategies.
- Optimize website content, product pages, meta titles and descriptions.
- Improve organic search rankings and website traffic.
- Plan and execute digital marketing campaigns across Google, Instagram and Facebook.
- Manage or assist with Google Ads and Meta Ads campaigns.
- Coordinate social media campaigns and promotional creatives.
- Track marketing performance using Google Analytics, Google Search Console and other relevant tools.

4. Sales Growth & Performance Analysis

- Develop strategies to increase online sales and improve profitability.
- Monitor daily sales, advertising spend and product-wise performance.
- Analyze competitor listings, pricing and promotional activities.
- Prepare weekly and monthly reports covering sales, advertising performance and growth.
- Identify opportunities to expand onto platforms.
- Coordinate with internal teams for product photography, packaging, inventory and order fulfilment.

Required Skills & Qualifications Must-have skills:

Hands-on experience with Amazon Seller Central and Shopify is essential. Candidates must understand product listing optimization, marketplace operations, Amazon advertising, keyword research and e-commerce SEO.

A working understanding of Google Ads, Meta Ads, Google Analytics and Google Search Console is required.





Candidates should be comfortable using Microsoft Excel or Google Sheets for sales reporting, inventory management and performance analysis.

Strong communication skills, analytical thinking, attention to detail and the ability to independently manage multiple brands and product categories are important.

Preferred qualifications:

Bachelor's degree in Marketing, Business, E-Commerce or a related field.

Experience managing consumer products, FMCG, fashion or lifestyle brands will be an advantage.

Knowledge of Amazon FBA, A+ Content, Shopify apps, email marketing and additional marketplaces such as Flipkart and quick-commerce platforms is desirable.

What We're Looking For

We want someone who takes ownership rather than simply following instructions.

You should be comfortable managing an Amazon Seller Central account independently, maintaining a Shopify website, optimizing listings and identifying ways to increase online sales.

The ability to understand data, troubleshoot problems and proactively recommend improvements will be highly valued.

This is a hands-on role with the opportunity to contribute directly to the growth of multiple consumer brands.

Compensation & Work Location

Salary: ₹20,000 – ₹35,000 per month, commensurate with relevant experience and demonstrated capabilities.

Work Location: Office: 5, Clive Row, Kolkata. | Factory: Ganesh Complex, Ranihati

Employment: Full-time, work from office.

How to Apply

Please submit your updated CV along with details of your previous experience managing Amazon Seller Central and Shopify stores.

Candidates are encouraged to share examples of brands or stores they have managed, advertising campaigns they have executed, and measurable improvements in sales or digital performance.

Candidates with practical, hands-on Amazon Seller Central and Shopify experience will be given preference.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Kolkata)
🏢 Vastram Boutique Kolkata
📍 Kolkata