Digital Marketing Manager – PPC | US Travel

Job Summary

We are looking for an experienced Digital Marketing Manager with strong expertise in PPC and Paid Search to manage campaigns for the US Travel Market.

This is a PPC-focused role, responsible for generating qualified leads and inbound calls for flight bookings, hotel bookings, car rentals and cruise bookings.

Key Responsibilities

- Manage and optimize Google Ads campaigns for the US market.
- Generate qualified leads and inbound calls for flights, hotels, car rentals and cruise bookings.
- Conduct keyword research, competitor analysis and search term analysis.
- Create and optimize search campaigns, ad groups, keywords and ad copies.
- Manage bidding, budgets, negative keywords and campaign structure.
- Optimize campaigns for CPL, CPA, conversion rate, ROAS and revenue.
- Monitor lead quality, call volume and conversion performance.
- Implement and monitor conversion and call tracking.
- Continuously identify opportunities to improve campaign performance and reduce acquisition costs.




- Coordinate with the sales team to improve lead-to-sale conversion.
- Prepare regular PPC performance and ROI reports.

Requirements

- 4+ years of hands-on experience in PPC / Paid Search / Performance Marketing.
- Strong expertise in Google Ads is preferred.
- Proven experience in lead generation and/or call generation through PPC.
- Experience targeting the US market preferred.
- Travel industry experience is a must
- Solid understanding of keyword research, bidding, search terms, negative keywords and conversion tracking.
- Data-driven approach with strong knowledge of PPC performance metrics.
- Preferred: Immediate Joiners

Note: This position is specifically focused on PPC/Paid Search and does not require responsibility for social media marketing or other digital marketing channels. Pay: ₹80,000.00 - ₹100,000.00 per month

Benefits

- Food provided

Work Location: In person

📌 Digital Marketing Manager- PPC US Travel (Noida)
🏢 Assistara Global Services
📍 Noida