Company Description RITWIK FINANCE ENTERPRISES PVT LTD (Ritwik Finance) is an RBI-registered NBFC with ISO compliance, focused on expanding access to credit across rural and semi-urban Rajasthan. For over 30 years, the organization has provided empathetic, grassroots lending to more than 6,000 customers, disbursing ₹100+ crore with a solid recovery record.

Ritwik

Finance recognizes diverse forms of income—from daily wages to cattle, tractor, and mandi receipts—and uses biometric onboarding, vernacular contracts, and locally rooted field executives to make finance accessible and familiar. The company processes loans within 10–15 days with doorstep KYC, ensuring convenience and trust for families, farmers, and small business owners. Its mission-driven model turns financial services into life-changing support for everyday dreamers and entrepreneurs.

Role Description The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns to strengthen Ritwik Finance’s brand and generate qualified leads across rural and semi-urban markets. Day-to-day work includes managing social media channels, creating content tailored to local audiences, coordinating paid campaigns, and tracking performance using web and marketing analytics tools.

The role involves collaborating with sales and field teams to align digital strategies with on-ground initiatives,



improving lead quality and customer engagement.

The Digital Marketing

Manager will also oversee SEO/SEM activities, monitor campaign budgets, and prepare regular performance reports and insights for leadership. This is a full-time, on-site role based in the Greater Jaipur Area.

Qualifications

- Candidates should possess strong Digital Marketing and Marketing skills, with experience in developing and executing integrated online campaigns.
- Candidates should possess Social Media Marketing skills, including managing platforms, content planning, and audience engagement.
- Candidates should possess Web Analytics and Lead Generation skills, with the ability to track KPIs, optimize funnels, and improve conversion rates.
- Candidates should possess familiarity with tools such as Google Analytics, ad managers (Meta, Google Ads), and basic SEO/SEM practices.
- Candidates should possess excellent communication skills, with the ability to adapt messaging to rural and vernacular audiences.
- Candidates should possess strong planning and stakeholder management skills, and the ability to collaborate with sales, field, and leadership teams.
- Relevant experience in financial services, NBFCs, or impact-focused organizations is beneficial, along with a bachelor’s degree in Marketing, Business, Communications, or a related field.

📌 Digital Marketing Manager (Jaipur)
🏢 Ritwik Finance Enterprises
📍 Jaipur