Company Description Murugan Idli Shop is a renowned South Indian vegetarian restaurant brand that has been serving authentic cuisine since 1993. Originating from Madurai, Tamil Nadu, the brand is celebrated for its soft idlis, traditional chutneys, dosas, pongal, filter coffee, and warm South Indian hospitality. With multiple outlets across India and international locations, it has become a trusted destination for lovers of traditional Tamil food.

Through Murugan Idli Shop

Online, the company offers podis, spices, snacks, sweets, pickles, and ready-to-cook products, bringing authentic flavors to homes. The mission of Murugan Idli Shop is to preserve and share South India’s culinary heritage while ensuring quality, authenticity, and memorable dining experiences for customers worldwide.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Chennai, responsible for driving brand visibility and customer engagement across online channels. This role includes planning and executing digital marketing campaigns, managing social media presence, and overseeing performance marketing initiatives to support customer acquisition and retention.

The Digital Marketing

Manager will analyze web and campaign data, optimize content and ad strategies, and coordinate with internal teams to ensure consistent brand messaging.



Daily tasks include managing agency or vendor relationships, monitoring budgets, preparing performance reports, and identifying new digital opportunities to grow Murugan Idli Shop’s restaurant and online business.

Qualifications

- Candidates should possess strong Digital Marketing and Marketing skills, with experience in campaign planning and execution.
- Candidates should possess Social Media Marketing skills to manage platforms, increase engagement, and build brand awareness.
- Candidates should possess Web Analytics skills to track performance, generate insights, and optimize campaigns.
- Candidates should possess Lead Generation skills to design and implement strategies that drive customer acquisition and conversions.
- Experience working with SEO/SEM tools, email marketing platforms, and online marketplaces or food delivery apps is beneficial.
- Ability to create clear briefs, collaborate with creative and operations teams, and manage multiple projects in a fast-paced workplace.
- Strong analytical, communication, and stakeholder management skills; prior experience in F&B;, hospitality, or retail is an advantage.
- Relevant bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Digital Marketing Manager (Chennai)
🏢 Murugan Idli
📍 Chennai