Digital Marketing Manager –

Job Summary

We are looking for an experienced and results-driven Digital Marketing Manager to lead and execute digital marketing initiatives for Madhu Infotech and its technology/service offerings.

The ideal candidate should have strong hands-on experience in SEO, Google Ads/PPC, social media marketing, content marketing, lead generation, website optimization, analytics and marketing automation . The person will be responsible for increasing online visibility, generating qualified leads and improving digital marketing ROI.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Manage SEO, SEM/PPC, Google Ads and other paid digital campaigns .
- Improve organic search rankings, website traffic and qualified lead generation.
- Conduct keyword research, competitor analysis and market research.
- Plan and manage content for websites, blogs, landing pages and social media.
- Manage company social media channels and develop engaging campaigns.
- Create and optimize landing pages and conversion funnels.
- Monitor website performance using Google Analytics/GA4, Google Search Console and other analytics tools.
- Track campaign KPIs such as traffic, leads, conversion rate, CAC and ROI.
- Develop lead-generation campaigns for B2B technology and IT services.
- Work closely with the sales team to improve lead quality and conversion.
- Coordinate with designers, developers, content writers and external agencies where required.




- Prepare regular marketing performance reports and provide actionable insights.
- Stay updated with changes in search-engine algorithms, advertising platforms and digital marketing trends.
- Manage digital marketing budgets and optimize spending based on campaign performance.

Required Skills
- Robust knowledge of SEO and SEM .
- Hands-on experience with Google Ads and Meta Ads .
- Knowledge of GA4, Google Search Console and SEO tools .
- Experience in B2B lead generation, preferably in IT/software services.
- Good understanding of website analytics and conversion-rate optimization.
- Strong content marketing and social media skills.
- Knowledge of email marketing and marketing automation.
- Strong analytical and problem-solving ability.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and work with cross-functional teams.

Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, IT or a related field .
- 4–8 years of relevant digital marketing experience .
- Experience in the IT/software/SaaS/services sector will be an advantage.

Key Performance Indicators (KPIs)
- Organic website traffic and search rankings
- Qualified leads generated
- Cost per lead (CPL)
- Lead-to-opportunity conversion rate
- Website conversion rate
- Paid advertising ROI/ROAS
- Social media engagement and reach
- Email campaign performance
- Overall digital marketing contribution to revenue

📌 Digital Marketing Manager (Bengaluru)
🏢 Madhu Infotech
📍 Bengaluru