Digital Marketing Manager – Roles & Responsibilities

- Develop and execute digital and offline marketing strategies to increase brand awareness, admissions, and institutional visibility.

- Plan and manage digital campaigns through Google Ads, Meta Ads, YouTube, social media, and other relevant platforms.

- Plan and execute offline marketing activities such as school visits, educational fairs, exhibitions, seminars, workshops, promotional events, and community outreach programmes.

- Identify and build relationships with schools, colleges, educational institutions, organizations, and local communities for promotional and admission activities.

- Coordinate with the admissions team to generate and follow up on leads from both online and offline marketing activities.

- Organize promotional campaigns, awareness programmes, open houses, career guidance sessions, and admission drives.

- Develop marketing materials such as brochures, flyers, banners, standees, posters, presentations, and other promotional content.

- Coordinate with external vendors, printers, event organizers, designers, photographers, and other marketing partners.





- Monitor competitors and identify new opportunities for both online and offline marketing.

- Track leads generated through different marketing channels and measure their conversion into admissions.

- Maintain and strengthen the institution's presence across digital platforms as well as local/offline channels.

- Prepare weekly and monthly reports on campaign performance, lead generation, admission conversions, and marketing activities.

- Manage marketing budgets and ensure effective utilization of resources.

- Coordinate with management, admissions, front office, academic, and outreach teams to execute marketing campaigns.

- Travel locally when required for institutional visits, promotional activities, networking, events, and outreach programmes.

- Stay updated with current marketing trends and identify innovative ways to promote the institution and its programmes.

Pay: ₹20,000.00 - ₹25,000.00 per month

Perks

- Flexible schedule

- Paid sick time

- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Singanallur)
🏢 Sri Jayendra Saraswathy Vidyalaya Institution
📍 Singanallur