Subject Line: Application – Digital Marketing Manager

Only candidates matching the required experience and skill set are encouraged to apply.

Digital Marketing Manager – Performance Marketing & GHLJob Details

Company: 2DOT2 India Private Limited

Location: Jalandhar, Punjab

Job Type: Full-Time

Experience: 5+ Years

Salary: ₹6,00,000 – ₹8,00,000 per annum (6–8 LPA)

Shift Timing: 7:30 PM – 4:30 AM

Department: Digital Marketing

Reporting To: Management

About the Role

We are looking for an experienced and performance-driven Digital Marketing Manager to lead our digital marketing function and take ownership of digital marketing strategy, lead generation, paid advertising, SEO, social media, CRM automation, funnels, analytics, and overall marketing performance.

The ideal candidate should have strong hands-on experience in Google Ads, Meta Ads, SEO, GoHighLevel (GHL), CRM automation, lead generation, conversion optimization, analytics, and performance marketing, along with proven experience managing and leading a digital marketing team.

Key Responsibilities1. Digital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Manage digital marketing activities across multiple business verticals and brands.
- Identify new digital channels, trends, tools, and growth opportunities.
- Develop strategies to improve online visibility, lead generation, conversions, and ROI.

1. Team Management

- Lead, manage, mentor, and monitor the digital marketing team.
- Assign responsibilities, targets, and deadlines to team members.
- Conduct regular performance reviews and ensure accountability.
- Monitor team productivity and timely completion of campaigns and deliverables.
- Train team members on digital marketing tools, strategies, and best practices.

1. Google Ads & Paid Marketing

- Plan, launch, manage, and optimize Google Ads campaigns.
- Manage campaign budgets and ensure efficient utilization of advertising spend.
- Monitor CPL, CTR, conversion rate, ROAS, and overall campaign ROI.
- Conduct keyword research, audience targeting, A/B testing, and campaign optimization.
- Identify opportunities to reduce acquisition costs and improve campaign performance.

1. Meta Ads & Social Media Marketing

- Manage Facebook and Instagram advertising campaigns through Meta Ads Manager.
- Develop social media growth and engagement strategies.
- Plan and manage content calendars and promotional campaigns.
- Monitor social media performance and audience engagement.
- Coordinate with content and creative teams for campaign execution.

1. SEO & Organic Growth

- Develop and implement comprehensive SEO strategies.
- Conduct keyword research and competitor analysis.
- Handle technical SEO, on-page SEO, and off-page SEO.
- Monitor keyword rankings, organic traffic, backlinks, and website performance.




- Use tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics.
- Develop strategies to improve organic rankings and qualified website traffic.

1. GoHighLevel (GHL) & CRM Management

- Manage and optimize GoHighLevel (GHL) CRM.
- Build and manage lead pipelines, opportunities, and sales funnels.
- Create and optimize workflows, automations, forms, landing pages, and campaigns.
- Develop automated lead nurturing and follow-up sequences.
- Track leads from initial acquisition through appointment and conversion.
- Monitor lead sources, pipeline stages, appointment bookings, and conversion rates.
- Integrate digital marketing campaigns with CRM and automation workflows.
- Identify gaps in the lead funnel and implement strategies to improve lead conversion.

1. Lead Generation & Conversion

- Develop strategies for generating qualified leads through paid and organic channels.
- Monitor the complete marketing funnel:
- Lead Generation → Lead Nurturing → Appointment → Sales Conversion
- Analyze lead quality and identify high-performing marketing channels.
- Work closely with the sales team to improve lead-to-customer conversion.
- Implement remarketing and retargeting strategies.8. Analytics & Reporting
- Monitor and analyze digital marketing performance using relevant analytics platforms.
- Prepare weekly and monthly digital marketing performance reports.
- Track key metrics including:
- Leads Generated
- Cost Per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
- ROAS
- Website Traffic
- Organic Traffic
- Keyword Rankings
- Social Media Engagement
- Appointment Bookings
- Lead-to-Customer Conversion
- Present performance insights and recommendations to management.

1. Website & Funnel Management

- Monitor website performance, landing pages, forms, and conversion funnels.
- Coordinate with developers and designers to improve website conversion rates.
- Identify technical and user-experience issues affecting lead generation.
- Optimize landing pages and funnels based on campaign data.

1. Competitor & Market Analysis

- Conduct regular competitor analysis.
- Monitor competitor advertising, SEO, social media, content, and digital strategies.
- Identify market trends and new opportunities.
- Recommend digital marketing strategies based on market insights.

Required Skills
- Strong knowledge of Digital Marketing and Performance Marketing.
- Excellent understanding of SEO and SEM.




- Hands-on experience with Google Ads.
- Hands-on experience with Meta Ads Manager.
- Strong knowledge of GoHighLevel (GHL).
- Experience with CRM management and automation.
- Experience building and managing marketing funnels and workflows.
- Knowledge of lead nurturing and conversion optimization.
- Knowledge of Google Analytics and Google Search Console.
- Experience with SEMrush, Ahrefs, or similar SEO tools.
- Strong understanding of social media marketing.
- Strong lead generation and conversion optimization skills.
- Data analysis and performance reporting skills.
- Solid team management and leadership abilities.
- Excellent communication and decision-making skills.
- Strong understanding of digital marketing KPIs, ROI, and revenue attribution.

Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5 years of relevant digital marketing experience.
- Proven experience managing and leading a digital marketing team.
- Proven experience managing paid advertising campaigns and SEO.
- Hands-on experience with GoHighLevel/CRM automation is strongly preferred.
- Experience managing multiple campaigns, brands, or business verticals will be an advantage.
- Demonstrated track record of delivering measurable digital marketing results.

Key Performance Indicators (KPIs) The selected candidate will be responsible for improving:
- Qualified Lead Generation
- Lead Quality
- Cost Per Lead (CPL)
- Conversion Rate
- Website Traffic
- SEO Rankings
- Organic Traffic
- Paid Advertising ROAS
- Marketing ROI
- Appointment Bookings
- Lead-to-Customer Conversion
- Social Media Growth & Engagement
- GoHighLevel Pipeline Performance
- Team Productivity and Campaign Execution

Preferred Tools & Platforms GoHighLevel (GHL) | Google Ads | Meta Ads Manager | Google Analytics | Google Search Console | SEMrush | Ahrefs | Canva | CRM & Marketing Automation Tools

Ideal Candidate The ideal candidate should be strategic, analytical, hands-on, target-oriented, and highly accountable.

The candidate should be capable of independently managing the digital marketing function, leading a team, managing advertising budgets, optimizing GoHighLevel CRM and automation, and delivering measurable improvements in leads, conversions, revenue, and ROI.

What We Are Looking For

We are looking for an experienced digital marketing skilled who can take complete ownership of digital growth, lead a high-performing team, and contribute directly to business growth through data-driven digital marketing strategies.

How to Apply

Interested candidates can share their updated CV at:

Email: [email protected]

Contact: +91 91113 00060

Pay: ₹500,000.00 - ₹800,000.00 per year

Benefits

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Jalandhar)
🏢 Creative
📍 Jalandhar