Company Description

Mentric Training and Consulting Pvt. Ltd., part of Mentric Group, delivers holistic training solutions spanning technical skills, soft skills, and job-oriented programs across multiple sectors. The organization has developed strong domain expertise in the Facility Management sector and operates as a leading technical training company.

Its learning journey is built on three core philosophies—SOUL, SHINE, and CLASS—covering competency evaluation, continuous reskilling and upskilling, and holistic development for job readiness and career progression. Mentric emphasizes hands-on experience and on-the-job training to ensure learners can meet real-world role requirements. Team members contribute to impactful learning experiences that help individuals, teams, and organizations grow.

Role Description The Digital Marketing Manager will be responsible for leading and managing the overall digital marketing function for Mentric’s training and consulting businesses. The role involves developing and implementing comprehensive digital marketing strategies to strengthen brand presence, increase website traffic, generate qualified leads, and support business growth.

The Manager will own the digital marketing strategy, planning, execution, performance monitoring, and optimization across relevant digital channels, including Google Ads, Meta Ads, LinkedIn, SEO, social media, email marketing, content distribution, and other emerging digital platforms.

Key Responsibilities

- Develop and implement the overall digital marketing strategy aligned with Mentric’s business, brand, and revenue objectives.
- Plan and manage digital marketing activities across Google Ads, Meta Ads, LinkedIn, SEO, social media, email marketing, websites, and other relevant channels.
- Own the digital lead-generation strategy, including campaign planning,



landing pages, funnels, lead nurturing, and conversion optimization.
- Define channel-wise objectives, KPIs, budgets, timelines, and expected outcomes.
- Manage and optimize digital marketing budgets to achieve maximum effectiveness and ROI.
- Develop and maintain an integrated digital marketing and campaign calendar.
- Oversee social media strategy, content distribution, audience engagement, and brand visibility.
- Work with internal content and creative teams to ensure digital campaigns have the right messaging, creatives, and communication.
- Monitor website traffic, user behaviour, campaign performance, lead sources, conversion rates, and other digital KPIs.
- Use tools such as Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, CRM, and other marketing platforms to track and analyse performance.
- Develop strategies for SEO, SEM, organic growth, email marketing, remarketing, and marketing automation.
- Coordinate with the Sales/Business Development team to improve lead quality, lead follow-up, and conversion.
- Analyse customer behaviour, competitor activities, industry trends, and emerging digital marketing opportunities.
- Identify underperforming campaigns and implement corrective strategies to improve results.
- Manage and coordinate with digital marketing agencies, freelancers, vendors, and other external partners when required.




- Establish performance dashboards and provide weekly/monthly digital marketing reports to management, along with insights and recommendations.
- Continuously experiment with new channels, campaigns, formats, and digital strategies to improve reach, engagement, lead generation, and conversions.
- Ensure consistency of Mentric’s brand positioning and messaging across all digital platforms.
- Lead, guide, and monitor the performance of the digital marketing team, wherever applicable.

Qualifications & Experience

- Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent practical experience may also be considered.
- 5–7 years of relevant experience in Digital Marketing, preferably with experience in a managerial or ownership-oriented role.
- Strong experience in developing and executing end-to-end digital marketing strategies.
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, SEO, social media marketing, lead generation, website analytics, and conversion optimization.
- Strong understanding of digital marketing funnels, performance marketing, customer acquisition, and ROI optimization.
- Experience managing digital marketing budgets, agencies, vendors, and internal teams.
- Solid analytical skills with the ability to interpret marketing data and translate insights into actionable strategies.
- Experience with Google Analytics, CRM platforms, marketing automation, and reporting tools.
- Experience in B2B marketing, education, training, professional services, consulting, or EdTech will be an advantage.
- Strong communication, stakeholder management, project management, and strategic thinking skills.
- Ability to independently take ownership of the digital marketing function and drive initiatives from strategy to execution and measurable results.

📌 Digital Marketing Manager- DMM (Bengaluru)
🏢 Mentric Trainingnsulting
📍 Bengaluru