About CMR Group The CMR Group of Institutions is a unique education conglomerate based in Bangalore, India, that offers a wide range of courses from the Montessori / Kindergarten level to Post Graduate and PhD programs. Founded in 1991 to meet the needs of local students, CMR Group currently comprises different brands of schools & colleges, namely, CMRIT Bangalore, Ekya Schools, CMR National Colleges & the CMR University, which was established in 2013.

Institutions: 20+ | Programmes: 80+ | Students: 20000+

Role Overview

We are seeking a performance-driven and detail-oriented Digital Marketing Manager to join our in-house Outreach team. This role is critical in driving end-to-end lead generation, nurturing, and conversion through integrated digital channels. The ideal candidate brings hands-on expertise in paid media (Google & Meta), a robust analytical mindset, and the ability to collaborate cross-functionally across marketing, outreach, and analytics teams.

Key Responsibilities

Lead Generation & Outreach Strategy

- Design and implement scalable outreach strategies to increase qualified lead inflow across digital channels.
- Collaborate closely with the Outreach team to drive lead generation initiatives and improve lead quality.
- Identify new acquisition channels and optimize existing ones for cost-efficiency and performance.

Lead Lifecycle Management

- Own and manage the complete digital lead lifecycle—from acquisition to nurturing to final conversion.
- Develop structured lead nurturing journeys using email, WhatsApp, and remarketing funnels.
- Continuously optimize conversion touchpoints based on funnel performance insights.

Campaign Planning & Execution

- Plan, execute,



and optimize performance marketing campaigns across Google Ads (Search, Display, Video) and Meta platforms (Facebook & Instagram).
- Drive branding and remarketing campaigns to improve recall, engagement, and conversion rates.
- Monitor campaign KPIs (CPL, CPA, ROAS) and implement data-driven optimizations.

Cross-Functional Collaboration

- Work closely with Digital Marketing, Outreach, Marketing, and Strategy & Analytics teams to co-create campaign strategies.
- Participate in brainstorming sessions to align campaign execution with broader business goals.
- Ensure seamless coordination between content, design, and performance teams for campaign delivery.

Data Analysis & Optimization

- Analyze lead behavior, engagement patterns, and campaign performance to identify optimization opportunities.
- Generate actionable insights using Google Analytics, CRM data, and Excel-based reporting.
- Develop dashboards and reports to track funnel performance and marketing ROI.

CRM & Tools Management

- Utilize CRM and ERP systems effectively for lead tracking, segmentation, and follow-ups.
- Ensure accurate data flow and hygiene across systems for reliable reporting and targeting.

Requirements

- Experience: 4–8 years in Digital Marketing with a strong focus on performance marketing and lead generation.
- Education: BBA/MBA in Marketing or related field (preferred).
- Technical Skills: Google Ads (Search, Display, Video)
- Meta Ads Manager (Facebook & Instagram)
- Basic working knowledge of Google Analytics
- Email & WhatsApp marketing platforms
- Data Skills: Intermediate proficiency in MS Excel (data analysis, reporting, dashboards).

Location: Bangalore (Preferred Candidates)

📌 Digital Marketing Manager (Bengaluru)
🏢 CMR University
📍 Bengaluru