1. Digital Strategy & Planning - Defining and owning the digital marketing strategy (SEO, SEM, social, programmatic) aligned to overall brand and project goals
2. Performance Campaign Management - Planning and executing paid digital campaigns (Google Ads, Meta Ads, programmatic) within timelines and budget
3. Lead Generation & Funnel Management - Owning lead volume, quality, and CPL/CPQL efficiency through digital channels, in coordination with CRM/sales
4. Website & Landing Page Performance - Managing SEO, website/landing page optimization, and conversion rate (CRO) improvements
5. Budget & ROI Management - Owning digital marketing budget, spend allocation across channels,
and ROI/ROAS reporting
6. Analytics & Reporting - Tracking performance; providing data-backed insights and recommendations to leadership
7. Marketing Automation & CRM Integration - Managing automation tools and CRM integration for lead nurturing and campaign tracking
8. Social Media & Content Oversight - Owning social media strategy, content calendar, and digital brand presence
9. Agency & Vendor Coordination - Managing digital/performance agencies and vendors for quality and timely delivery
📌 Digital Marketing Manager (New Delhi)
🏢 Bhumika Group
📍 New Delhi
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