24 Sep
|
CareerXperts Consulting
|
India
24 Sep
CareerXperts Consulting
India
We’re looking for a Digital Marketing Manager who understands that marketing is not about activity—it’s about outcomes.
This role is about owning growth across channels, making data-backed decisions, and continuously optimizing what works (while quickly cutting what doesn’t).
Key Responsibilities
- Plan and execute digital marketing strategies across paid, organic, and owned channels
- Manage performance marketing campaigns (Google Ads, Meta Ads, LinkedIn, etc.)
- Drive SEO, content, and inbound marketing initiatives
- Track and optimize campaigns based on key metrics (CAC, ROI, conversions, CTR, etc.)
- Manage website performance, landing pages, and conversion funnels
- Collaborate with design, content, and product teams for campaign execution
- Analyze user behavior and continuously improve engagement and conversion rates
- Manage budgets and allocate spends effectively across channels
What We’re Looking For
- Strong experience in performance marketing and digital growth strategies
- Hands-on experience with ad platforms (Google, Meta, LinkedIn)
- Good understanding of SEO, content marketing,
and analytics tools
- Ability to interpret data and make quick, effective decisions
- Strong ownership mindset with a focus on measurable outcomes
- Explicit communication and cross-functional collaboration skills
Good to Have
- Experience with marketing automation tools (HubSpot, WebEngage, etc.)
- Familiarity with A/B testing and CRO (conversion rate optimization)
- Exposure to B2B or B2C marketing (depending on business)
- Basic understanding of branding and positioning
What Makes This Role Critical
- You directly impact lead generation and revenue growth
- You control how efficiently marketing budgets translate into results
- You shape the company’s digital presence and customer acquisition strategy
Success in This Role Looks Like
- Consistent growth in qualified leads and conversions
- Improved ROI across marketing channels
- Strong alignment between marketing efforts and business goals
- Scalable campaigns—not one-time wins
📌 Digital Marketing Manager (India)
🏢 CareerXperts Consulting
📍 India