Digital Marketing & Growth Lead

Company: ConvoPhi by Variphi Gen Innovation Pvt. Ltd.

Location: Bengaluru — On-site / Hybrid

Experience: 3–8 years

Employment Type: Full-time

Reports To: CEO

About Variphi

Variphi is building an Autonomous Operations Platform for Enterprise — agentic AI that doesn't just analyse data, but runs and verifies operations .

Our two AI product verticals are:

1 Vision Intelligence — variphi.com

AI-powered video and telemetry intelligence for industrial sites.

2 Workflow Intelligence — convophi.com A multichannel customer-conversation platform across Voice, WhatsApp, RCS and SMS , operating at production scale across multiple Indian languages.

We are a fast-moving team transitioning from a solution-led business to a product company .

About the Role

We are looking for a Digital Marketing & Growth Lead to own and scale our digital marketing, brand presence and growth engine.

You will work directly with the CEO and sales/product teams to drive awareness, inbound leads, demand generation and marketing-sourced pipeline across Variphi and its products.

This is a hands-on role — we are looking for someone who can build the strategy and also execute.

Key Responsibilities

- Own digital marketing and growth strategy, budgets and KPIs.
- Drive lead generation and marketing-sourced pipeline .
- Plan and execute campaigns across:
- LinkedIn & Google Ads
- SEO & AI Search
- Email marketing
- ABM
- Webinars & events
- Website and landing-page optimisation
- Own content strategy across LinkedIn, website, case studies, blogs, videos and other channels.
- Build and manage Variphi's digital brand presence and positioning.
- Support product launches and go-to-market campaigns, particularly for Convophi.
- Work closely with the CEO on founder-led content, thought leadership and personal branding .
- Track and optimise CAC, CPL, conversion rates, traffic,



engagement and pipeline contribution .
- Work with sales to improve lead quality, lead nurturing and CRM handoff.
- Manage agencies, freelancers and marketing tools as required.
- Continuously research competitors, market trends and current growth channels.

What We're Looking For
- 3–8 years of experience in digital marketing, growth or B2B marketing.
- Experience in B2B SaaS, AI, technology or enterprise products is preferred.
- Strong hands-on experience with performance marketing, SEO, content and analytics .
- Experience running campaigns and generating measurable leads/pipeline.
- Strong understanding of LinkedIn, Google Ads, SEO, GA4/analytics and marketing automation.
- Strong communication, content and storytelling skills.
- Comfortable using AI tools extensively in day-to-day marketing.
- Ability to work independently, experiment quickly and take ownership from strategy → execution → measurement .
- Startup experience is a strong plus.

What Success Looks Like Within the first 6 months, you will have:
- Built a measurable digital marketing and demand-generation engine.
- Increased qualified inbound leads and marketing-sourced pipeline.
- Established a consistent content and social media engine.
- Improved website, SEO and AI-search visibility.
- Supported successful product launches and campaigns.
- Built stronger digital presence and thought leadership for the CEO and Variphi.
- Created clear dashboards for tracking marketing performance and ROI.

Why Join Variphi?
- Work directly with the CEO and leadership team .
- Own and build the marketing function from the ground up.
- Work on AI products used by enterprise customers .
- Get significant ownership across strategy, execution and growth.
- Work at the intersection of AI, enterprise technology and agentic AI .

How to Apply Send your CV + portfolio/work samples and a short note about a campaign or growth initiative you have led and its results.

Email: [email protected]

📌 Digital Marketing & Growth Lead (Bengaluru)
🏢 ConvoPhi
📍 Bengaluru