Job Summary

We re hiring a Digital Marketing Specialist to develop, implement, and optimize online marketing strategies that drive brand awareness, traffic, and conversions. You will be responsible for managing digital campaigns across multiple channels, analyzing performance metrics, and continuously improving marketing effectiveness.

Responsibilities include planning and executing campaigns across search engines, social media, email, and display advertising. You ll create and manage content, optimize websites for search engines, and run paid advertising campaigns. Monitoring analytics, generating reports, and adjusting strategies based on performance data will be a core part of your workflow.

You will collaborate with content creators, designers, and product teams to ensure consistent messaging and brand alignment. Staying updated with the latest digital trends, tools, and platform algorithms will be essential.

This role is ideal for someone who is creative, data-driven, and results-oriented. By leveraging digital channels and marketing tools effectively, you will play a key role in driving customer engagement and business growth.

Roles Responsibilities

- Plan, execute,



and optimize digital marketing campaigns across channels such as SEO, SEM, social media, email, and display advertising
- Manage and grow social media platforms by creating engaging content, scheduling posts, and analyzing performance
- Perform keyword research and implement on-page and off-page SEO strategies to improve website rankings
- Run and monitor paid ad campaigns (Google Ads, Meta Ads) to generate leads and conversions
- Analyze campaign performance using tools like Google Analytics and prepare detailed reports
- Create and manage content for blogs, landing pages, and marketing campaigns
- Collaborate with design and content teams to ensure brand consistency
- Optimize conversion rates through A/B testing and user behavior analysis
- Stay updated with the latest digital marketing trends, tools, and best practices

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Executive (Chennai)
🏢 Worksbot
📍 Chennai