Job Summary

We are seeking an experienced and results-oriented Digital Marketing Executive to develop, execute, and optimize digital marketing strategies that increase brand awareness, website traffic, lead generation, customer engagement, and business growth. The ideal candidate should have hands-on experience in SEO, social media marketing, paid advertising, content marketing, analytics, and campaign management.

Key Responsibilities

- Develop and implement comprehensive digital marketing strategies aligned with organizational objectives.
- Plan, execute, and optimize digital campaigns across Google, Meta, LinkedIn, and other relevant platforms.
- Manage SEO activities, including keyword research, on-page and off-page optimization, content optimization, and website performance.
- Manage social media platforms and develop engaging content to strengthen brand presence and audience engagement.
- Create and manage Google Ads and social media advertising campaigns, including budget allocation, targeting, bidding, and performance optimization.
- Monitor campaign performance using Google Analytics and other digital marketing tools and provide regular performance reports.
- Develop and coordinate content for websites, blogs, social media, email campaigns, and other digital channels.
- Conduct market research, competitor analysis, and customer behavior analysis to identify new marketing opportunities.
- Generate and nurture leads through digital channels and work closely with the sales team to improve conversions.
- Track key performance indicators such as CTR, CPC, CPL, conversion rate, website traffic, engagement, and ROI.




- Identify campaign trends and implement data-driven improvements to maximize marketing performance.
- Coordinate with internal teams, agencies, designers, content writers, and other stakeholders to ensure timely execution of campaigns.
- Stay updated with the latest digital marketing trends, search engine algorithm changes, advertising policies, and industry best practices.

Required Experience

- 1–2+ years of professional experience in Digital Marketing or a related field.
- Hands-on experience with SEO, Google Ads, Meta Ads, Social Media Marketing, Content Marketing, and Analytics.
- Experience in managing digital marketing budgets and performance-based campaigns.
- Strong understanding of lead generation, conversion optimization, and digital marketing KPIs.
- Experience preparing marketing reports and analyzing campaign data.
- Good communication, analytical, organizational, and project management skills.

Preferred Skills

- Google Ads
- Google Analytics
- SEO Tools
- Meta Business Suite / Ads Manager
- Social Media Management
- Content Marketing
- Email Marketing
- WordPress/CMS
- MS Excel / Google Sheets
- Canva or basic design tools

Key Performance Indicators (KPIs)

- Website traffic and organic growth
- Lead generation
- Conversion rate
- Cost per Lead (CPL)
- Click-Through Rate (CTR)
- Cost per Click (CPC)
- Social media engagement
- Search engine rankings
- Return on Investment (ROI)

Education Bachelor’s degree in Marketing, Business Administration, Commerce, Communications, or a related field is preferred. A professional certification in Digital Marketing, SEO, Google Ads, or Analytics can be an advantage.

Pay: ₹20,000.00 - ₹25,000.00 per month

Perks

- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (Greater Noida)
🏢 TATSA INNOVATIONS
📍 Greater Noida