We are looking for a PPC Executive to join our Digital Marketing team. The ideal candidate will have hands-on experience in managing and optimizing paid advertising campaigns across platforms such as Google Ads, and Meta Ads .

The role will involve campaign execution, keyword research, ad copy development, performance monitoring, optimization, reporting, and conversion tracking. The candidate should have a strong analytical mindset and the ability to use campaign data to identify opportunities for improving performance and ROI.

Experience working with international clients, particularly the US/North American market , will be an added advantage.

Key Responsibilities

- Plan, create, manage, and optimize PPC campaigns across Google Ads, Meta Ads, and other relevant advertising platforms .
- Conduct keyword research, competitor analysis, audience research, and search query analysis .
- Set up and manage campaigns across Search, Display, Performance Max, Shopping, and remarketing as applicable.
- Monitor key campaign metrics such as CTR, CPC, CPA, CPL, ROAS, conversion rate, and overall campaign performance .
- Continuously optimize bids, budgets, keywords, ad copies, audiences, placements, and targeting to improve campaign performance.
- Identify negative keywords and irrelevant traffic to improve campaign efficiency.
- Create and test different ad copies, headlines, descriptions, audiences, and landing page variations .
- Track campaign performance and identify opportunities for improvement and growth.
- Work with the content, design, SEO, and development teams to improve campaign assets and landing pages.
- Monitor campaign budgets and ensure effective utilization of advertising spend.
- Prepare weekly/monthly PPC performance reports with key insights,



trends, and recommendations.
- Analyse campaign data using Google Analytics 4, Google Ads reports, and other reporting/analytics tools .
- Stay updated with changes in Google Ads, Meta Ads, PPC best practices, and digital advertising trends.
- Support the development and implementation of strategies to improve lead generation, conversions, and overall ROI.

Required Skills

- 2-5 years experience of hands-on experience with Google Ads/Meta Ads/Facebook Ads .
- Good understanding of PPC campaign structure, keyword targeting, bidding, audience targeting, and conversion optimization .
- Knowledge of Google Analytics 4 (GA4) and basic conversion tracking.
- Understanding of PPC metrics such as CTR, CPC, CPA, CPL, ROAS, and Conversion Rate .
- Strong analytical and problem-solving skills.
- Positive knowledge of Excel/Google Sheets for campaign analysis and reporting.
- Ability to analyse campaign data and convert insights into actionable recommendations.
- Good written and verbal communication skills.
- Strong attention to detail and ability to manage multiple campaigns/tasks.

Good to Have

- Google Ads certification.
- Experience with Google Tag Manager (GTM) and conversion tracking.
- Experience with Google Looker Studio or other reporting tools.
- Basic understanding of landing page optimization and CRO .
- Experience managing campaigns for international/North American markets.
- Knowledge of e-commerce advertising, lead generation, or B2B PPC campaigns.

Qualification

- Graduate degree in Marketing, Digital Marketing, Business, or a related field preferred.
- Relevant PPC/Digital Marketing certifications will be an added advantage.

Interested candidates can share thier resumes at [email protected]

📌 Digital Marketing Executive (Kolkata Metropolitan Area)
🏢 SourceDesk
📍 Kolkata Metropolitan Area